The fourth edition of the Black Book Motorsport Forum will bring together teams, promoters, manufacturers, sponsors and stakeholders invested within global motorsports. There will be focus on key topics facing the industry through a blend of panels and interviews, in-depth seminars and case studies on the latest trends changing the sport today.
Delegates at the Black Book Motorsport Forum increase their knowledge on how best to promote a motorsport series, gain exclusive insight from motorsport team representatives and discover opportunities for agencies, race organisers, circuits, suppliers, broadcasters, teams, sponsors and governing bodies to maximise returns from the fastest sport on earth.
This event is supported by parent company SportsPro, an industry leader covering the business of global mainstream sport, reaching over 2 million people annually. SportsPro have a track record of successful sports business events that includes SportsPro Live, SportsPro’s The Brand Conference and SP Talks.
Engage with senior figures involved within global motorsport with over 58% of attendees director level or above.
Insider knowledge and know-how from leading international experts.
Establish valued connections with over 6 hours of structured, strategic networking opportunities
Head of Global Sponsorships & Commercial Partnerships
Shell Global Sponsorship Manager
Shell Brands International
Senior Manager, Ford Performance
Ford Motor Company
Director, Motorsport, PR and Communications EMEA
Chief Commercial Officer
Racing Driver / TV Presenter / Motorsport Consultant
Formula 1 Broadcaster and Journalist
Business Development Manager
Manager Marketing & Communications
Toyota Motorsport GmbH
Director – Coordination of Motorsport Activities - Audi Group
Professional Broadcaster and Sporting Director
Former F1 Mechanic & TV presenter/pundit
President / Co-Founder
Murray is a Sports Marketing professional with over 20 years’ experience in Media, Marketing & Sponsorship worldwide. He has uniquely worked for sports leagues, governing bodies, TV/media companies and sports marketing agencies.
Starting out in Italy and Hungary with Orbit and Nethold respectively, Murray worked on two international TV start-ups in marketing, sales and programming capacities. Upon leaving Hungary, he was employed by NBA Europe to manage marketing partnerships & programme development with NBA Broadcast partners. From there he was headhunted by ISL to manage TV accounts for FIBA basketball and Fina swimming. Amongst ISL TV’s sales portfolio were also IAAF, FIFA and ATP Tennis which Murray sold across a number of European territories. From there, he was asked to join ESPN to launch their European TV Sales operations which included 3 channel brands and over 10,000 hours of content sales. Murray was also part of the launch team for ESPN UK which broadcast Premier league, Rugby and US Sports for four seasons.
After 11 years at ESPN, Murray left. His most recent role was Chief Commercial Officer at World Rugby, the governing body for the sport. His many responsibilities include all TV sales, content development, sponsorship & commercial agreements, licensing and hospitality. Murray started in April 2017 as Head of Global Sponsorship & Commercial Partnerships for Formula 1 tasked with developing and growing commercial opportunities for partners within F1.
Entrepreneur Jim Liaw has leveraged his experience and passion for motorsports into a successful career that has introduced and launched some of the hottest youth culture programs in America.
Liaw has been able to cultivate relationships in Asia. This in turn enabled him and his partner to be the first people to be able to take an unknown motorsport called drifting out of Japan and introduce the extreme motor sport to the World. This led to the creation of Formula Drift, which has over the last 14 years become the top drifting series in the world and the global benchmark for professional drifting. Formula Drift also leads the motor sport world in adapting to new technologies, especially when it comes to marketing & digital media resulting in gaining a foothold with Millennials.
Like many young boys, Liaw was a car enthusiast well before he was able to drive. After graduating from UCLA, Liaw caught the upsurge of the import car racing and aftermarket scene and turned it into a career. He has worked with major enthusiast publisher McMullen Argus (now The Enthusiast Network) on Sport Compact Car, one of the first import/tuner publications in the U.S. Liaw then transitioned his knowledge of this evolving enthusiast market into action. He played a big part in helping to run the first ever sport compact drag racing championships with the Import Drag Racing Circuit. In addition, he continued to consult with Vision Entertainment/Hot Import Nights to help develop more motorsport content.
In 2003, Liaw co-founded Formula Drift, based in Long Beach, California, to become the premier drifting championship in the world. The influence and exposure created from this new motor sport called Drifting has brought him and Formula Drift recognition domestically and internationally. Now entering its 14th season, Formula Drift has established itself as the global leader in the sport of Drifting.
Since more than 17 years I have been working in the automotive racing industry (Pankl Racing, Cosworth Racing, AVL RACING, …).
I studied mechanical engineering yet incorporated commercial responsibility, management and communication early in my career.
I am Austrian, live in Graz and speak English, German/Austrian (mother language) and Italian.
During the years, I have worked with development / race personnel, track / lab people and top management of the majority of the premier motorsport teams and global OEMs – from USA to Japan, from Formula One to IndyCar, from FIA to NASCAR.
Currently I am trying to make sure that the new generation of mobility players will find a good reason to invest in the motor racing industry in the future.
I was a professional driver for many years before I started OlsbergsMSE as a professional Rallycross / team/ developing company 2010.
I did a trip to Usa 2009 for Pikes Peak and X Games for Ford Motor Company and the new global Ford Fiesta and during that visit in Usa I understand the potential of Rallycross for the world.
I have then over the last years helped in different ways to build Rallycross as a global sport in motorsport and on this way , adventure I have had the pleasure to work with many different people like Ken Block , Travis Pastrana , Brian Deegan, Tanner Foust , Scoot Speed on the American side and Marcus Grönholm with many others on the European side .
On the Usa side we started Rallycross in X games for a few years and OlsbergsMSE have 19 medals in that series .
OlsbergsMSE also won the first World Rallycross Championship 2014 as the first ever team wich I am proud over.
We have also developed the Supercar Lites category that is the step in car and young developing car / class before Supercar for GRC Usa , WRX and Rally X Nordic plus we have started an Ice series for this one make cars in the Nordic that I believe a lot in .
Olsbergs MSE also develop and build cars for other manufacturers and have had relationships with Ford , Dodge and today Honda were we are Honda´s factory team in GRC Usa today.
I have one thing on my agenda every day , build Rallycross Globally as one sport and one car
KU is 25 years with Shell and is a specialist in marketing and sales. He is 49 years old, married and has two children. He has performed 12 different jobs in Shell in different departments and in 4 different countries. He took over the Shell sponsorship department in 2014 and is responsible for all Shell global sponsorship partnerships.
KU is a strong believer in differentiation and customer focus. He learned this very early at the retail station of his father in a small City in Bavaria where KU served the customers even when he was a child. KU loves sport, fair competition and positive people.
Tom is a retired racing driver, turned professional broadcaster. Best known for his work on Eurosport and BT Sport, Tom has also appeared on Sky Sports and ITV Sport.
Most recently Tom's voice is familiar to motorsport fans in Britain and throughout the world, as the Lead Commentator on Eurosport's LIVE coverage of World Superbikes and Le Mans 24. Tom also commentates on IndyCar and the FIA WEC.
Tom is also the Sporting Director at Crown Motorsport. Guiding racing drivers through their personal development and careers.
A marketing professional with a proven track record for motorsport sponsorship sales, Jim Wright is a sports fan with talent for creating mutually beneficial opportunities and making partnerships happen using strategic vision techniques.
Wright initially made his name with Eddie Jordan’s eponymous racing organisation before establishing himself internationally representing Reynard’s commercial interests in Japan. Wright came to the attention of Frank Williams who recruited him in 1994 as Head of Sponsorship Acquisitions. Wright moved up to the Commercial & Marketing Director role for the Williams F1 team and he held a management board position for 11 years.
Post Williams, Wright worked in senior commercial roles for Gerhard Berger’s Toro Rosso F1 team and then the Virgin F1 start-up before moving in to Formula E at the series’ inception in 2014, working initially for the Venturi team before accepting an invitation to become Chief Commercial Officer for the Mahindra Racing Formula E team in January 2017.Jim Wright is married to Anna and has four children, he resides in Marlow Buckinghamshire and is an avid football fan and supporter of Watford FC. He is also an active member of the British Racing Drivers Club.
One of India’s only two Formula 1 drivers and the only Indian to have raced at Le Mans. A race winner in GP2 and also raced in WEC, Formula E, Blancpain GT.
F1 TV analyst currently for Channel 4 but previously worked with other major broadcasters - BBC 5 Live, Fox Sports Asia, BeIN, Sky Sports UK. Columnist for Autosport, Motorsport, Sportstar and Overdrive Magazines. Work with the Williams F1 team on developing the Williams Heritage brand and business and also an advisor to race circuit design projects.
Additionally, we run a company called Motorsport Management in India. We managed the negotiations between the promoters and FOM plus ran the operations of the Indian Grand Prix for all 3 years. We also held the terrestrial TV rights for Formula 1 in India for a period of time and currently work with major manufacturers on events in India including Tata, Nissan, Mercedes and Porsche
Will Buxton is a freelance motorsport journalist with a decade and a half’s experience at the highest levels of his sport, and is the current Formula 1 pit reporter for NBC and NBCSN in the United States of America.
Beginning his career at the Official Formula 1 Magazine in the early 2000s, he was appointed Director of Communications for the GP2 Series and oversaw its media strategy between 2005 and 2007. A return to his first love of journalism in 2008 resulted in his first forays into commentary, calling every GP2 and GP3 race from 2009 to 2014. His work came to the attention of F1’s US broadcaster SPEED, which brought him onboard as F1 pitlane reporter in 2010, a role he’d continue when the rights switched to NBC in 2013.
Buxton attends every round of the Formula 1 World Championship in his role as Pit reporter, and presents NBC shows Paddock Pass, Off The Grid and The Road To… in addition to writing a popular column for RACER.
20 years experience in WRC, Andrew Wheatley has been at M-Sport, the team behind the Ford World Rally Team for 18 of them, seeing the team grow from a small dedicated group of technicians to the company that competes in WRC / European Rally Championship, World Rally Cross with Ken Block and the Hoonigan Team and Global GT3 Racing with Bentley. As Business Development Manager, Andrew is at the heart of this expansion in the business.
Dunlop is the most successful tyre brand in the history of the Le Mans 24h, Nurburgring 24h and Isle of Man TT.
Dunlop has been associated with top level endurance racing since the dawn of the sport and also has long partnerships with championships such as V8 Supercars, British Touring Car Championship and Moto2/3.
The Dunlop brand is part of the Goodyear group. James Bailey is responsible for many of Goodyear Dunlop’s motorsport partnerships. With 25 years consumer PR and marketing experience and 10 years in motorsport management, James has a deep understanding of the needs of racing promoters, competitors, media and fans.
After almost a decade as race mechanic & member of the pitstop crew with McLaren Racing, Marc’s now forged a successful career as a television presenter and pundit across a number of networks. Highly respected and regarded as an expert analyst on Formula One & Formula E for Sky Sports and ITV respectively.
32 years of racing, from first race at Rowrah karting track in 1981 through to Bahrain final race in 2013.
3 time Le Mans 24 Hours Winner, 2013 FIA Word Endurance Champion, 4 time Sebring 12 Hour Winner, 4 time Petit Le Mans Winner, 3 time American Le Mans Series Champion, 2 time Segrave Award Winner.
President - Scottish Motor Racing Club
Patron – Headway Charity - Dumfries & Galloway
Racing is my love and my life
The Grange Tower Bridge is a 5-Star hotel, situated close to the Tower of London and Tower Bridge in London’s historic core. Popular local attractions include the Tower of London, Borough Market, St. Katherine’s Docks and the HMS Belfast.
The Black Book have a special rate with our venue hotel for anyone looking to stay during their attendance at the Black Book Motorsport Forum. To book your room or get directions to the venue, please follow the links below:
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The Black Book will maintain its comprehensive analysis of Formula One whilst exploring the commercial dynamic of key series including World Endurance Championship, World Rally Championship, MotoGP, NASCAR, Indycar and Formula-e. The Black Book continues to be indispensible for all those involved in the wider industry.
May 22 2017
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