Global Head of IMG Motorsports
FIA World Rallycross
Head of Global Sponsorships
Managing Director - Commercial
Head of Communication & Brand Activation ABB Formula E
Director, Digital Services
Global Brand Director
Head of Partnerships
Drone Racing League
Head of Commercial Strategy & Sales
Global Marketing Lead, Brand Partnerships & Sponsorships
Head of Partnerships
Renault Sport F1 Team
Vice President and General Manager
Vice President, Global Partnerships
Head of Brand Management
Group Digital Director.
ASL Activation & Events
Chief Executive Officer
MotoE executive Director
FIA European Truck racing Championship (ETRC)
Manager One-Make Series
Managing Director, Motorsport
Chief Executive, Motorsport Industry Association
Anchor and Correspondent
AS Sports Communication
ASL Activation & Events CEO and Arenacross founder, Matt Bates, is a former professional motocross rider. He has been the lead person in creating and producing many of Red Bull’s leading events such as the Red Bull X- Fighters. Matt’s events have attracted millions of spectators as well as PR activities and activations for some of the largest brands including Red Bull, Ford, Monster Energy, Garmin, Suzuki, Corona and Goodwood Festival of Speed.Arenacross an all-out indoor motocross racing event, FMX and action sports show. Since staging the inaugural Arenacross event in 2013 at The O2 Arena, London, its sold out every Arena throughout the UK, attracting over 250,000 live fans.
Richard founded leading European sports digital marketing agency Seven League, nominees in the BTSIA Agency of the Year, 2018. Seven League are content and marketing veterans who make your digital services creatively valuable and commercially viable by transforming the connection between sports, audience and sponsors. Originally a BBC journalist who turned geek and launched BBC News online, Richard has spent most of his career in media. His first sports business role was as Manchester City’s first Head of Digital in 2011 - for which he won the Sports Industry Award in 2012 and the DADI Digital Individual of the Year. Seven League's team consult, innovate and implement with specialisms in content, fan engagement, monetisation, marketing, social, strategy, operations and technology. Current clients include UEFA and 52 of the football associations in Europe, the NBA, FC Barcelona, Juventus, Tottenham Hotspur, Leicester City, England Netball, The FA, Premier League and esports leaders Gfinity.
As VP and General Manager, Tracey Keenan is responsible for WWE’s UK and Ireland business in what is WWE's largest and most successful market outside of the USA. Tracey leads the effort to create and develop growth opportunities for the WWE brand and business. She provides strategic direction and leadership to drive business growth and increase revenue and awareness for all WWE brands and properties, as the company continues to set the standard for global innovation. Her role involves management of business lines including Content Distribution - TV, Digital and WWE’s highly successful OTT platform, the WWE Network; an extensive Live Event touring program, Digital and Sponsorship Sales, Consumer Product Licensing, Marketing, Communications and New Product Development.
His studies and career have been driven by a passion for Motorsport. He joined Magneti Marelli Motorsport in ’96 as a Digital Control specialist, shortly after graduating in Electronic Engineering. After 6 year experience as Head of Software Development in Toyota F1, he moved back to Magneti Marelli in 2006. Appointed Managing Director Motorsports in Jan 2018, he leads a group of passionate people committed to innovation and excellence.
Niall is an experienced sales and strategy professional within the upper echelons of the sports industry. He has a truly international skillset, which have been applied to significant effect with Formula E and Liverpool FC. Niall started his career at Deloitte Consulting in London, and very early in his career was exposed to a series of blue chip clients working on a series of complex projects. Having spent 5 years growing commercial revenues at Liverpool FC he joined Formula E 16 months ago. Niall has been central to Formula E’s commercial success and is focussing on further global and regional commercial growth.
Bernd joint Sportradar’s Vienna based subsidiary, the sportsman media holding, back in 2011 after completing his studies of Media Design at Innsbruck. Starting at the Digital Monetization and Advertising Technologies unit, Bernd is since 2016 taking on lead responsibility for the vision, strategy and deployment of bespoke web, mobile and video production services. Bernd’s market understanding and his experience across functional areas supports Sportradar’s clients and he has been giving advice and support to the WRC Promoter from the very beginning until the launch of the revolutionary All Live offer ahead of the season-opening Rallye Monte-Carlo in January 2018. Out of office hours, Bernd is really into snowboarding and mountaineering. On the mountain, you are – similar to motorsport and the rapidly evolving digital business – constantly surrounded by ever-changing conditions, which forces us to respond, adapt and improve.
Harry Neuhaus is the Senior Director of Business Development & Partnerships at The Drone Racing League (DRL), the premier, international drone racing circuit, where he leads partnerships with world-renowned brands including Allianz, BMW, Swatch, Seagate, Cox Communications, and the U.S. Air Force. Harry has more than 25 years of experience in sponsorships, online, cable and broadcast media sales, as well as branded entertainment initiatives with brands including Yahoo!, MTV, CNN, Cartoon Network, and GolTV. He has created numerous cross-border marketing programs for clients including General Motors, Nissan, Volkswagen, Sprint, Disney Home Video and Fox Sports en Español, among others. Harry is an endurance athlete, who has participated in eight marathons, six 70.3 distance triathlons, and countless other shorter races. He currently resides in Brooklyn with his wife Sydney.
Sébastien de Chaunac is the Head of Communication and Brand Activation of the Formula E program at ABB. Sébastien joined ABB in April 2018, a few months after the pioneering technology leader became the title sponsor of the ABB FIA Formula E Championship. Prior to this, he was the Head of Global Motorsport Partnerships and Events at Rolex for 5 years. Sébastien holds an MBA from HEC in Paris.
Enrique Moreno made his debut in the sports industry at the beginning of 2017, when he joined LaLiga as global brand and assets director. He studied Advertising and a Master's Degree from Esic. He was marketing director at Sanitas (Bupa Group) between 2011 and 2014, and later held the same position between December 2015 and January 2017 at the Quirónsalud group. His career started in the Below Marketing agency, and between 2000 and 2007 he held different positions in the promotions, events and sponsorship department of Telefónica.
Dave Muye has been with Feld Entertainment for ten years and currently serves as Vice President of Global Partnerships. He is responsible for leading the team that drives new business across Feld Entertainments global footprint through the creation of strategic partner programs focused on sponsorship, media, television advertising, licensing, activation and alternative revenue streams. These partnership programs are built around the most requested touring shows in family entertainment including: Disney On Ice, Marvel Universe Live, Trolls The Experience, Jurassic World Live, Sesame Street Live, and Feld Motor Sports℠ a division of Feld Entertainment, which include Monster Jam® and Monster Energy® Supercross.
Managing Director at FIA European Truck Racing Championship, in charge of promotership, securing of partnerships and the smooth running of the prestigious racing championship. His career began at Reiter Engineering/ Lamborghini Motorsport, leading an R&D project to develop the Super Trofeo race car Gen I. Further to this, being responsible for SRO Motorsport Group’s marketing and commercial department for FIA GT and Blancpain Endurance Series.
Originally from Australia, Ian McGibbon has 20+ years global strategy, sponsorships, marketing and communications experience across diverse B2C and B2B industries such as consumer electronics, energy and retail within leading companies Bose, Shell and Westfield. Over the last few years in his role at Bose, Ian has been part of small but creative team global that has driven the strategy and activation for brand partnerships, sponsorships and talent agreements across properties that resonate with target audiences in sport, music, travel and culture to support business goals and marketing objectives. Current major partnerships include Mercedes-AMG Motorsport (F1) Team and National Football League (NFL). A major factor for success with partnerships/sponsorships for Bose is the close connection with the internal marketing insights team to thoroughly understand the impact / return on investment of activations and make adjustments to tactical plans and overall contract where needed. Based in Basel, Switzerland, Ian spends significant time travelling for both work and leisure, but finds time to compete in cycling and triathlon events during the year.
Having obtained a Diploma in Business and Computer Science at the Technical University of Darmstadt, between 2005 – 2008 Michael was the Manager Motorsport at Porsche Asia Pacific Pte Ltd in Singapore, where he was in charge of the pan-regional race activities of Porsche in Asia (incl. China). Between 2009 – 2014 Michael was Manager International One-Make Series at Dr. Ing. h.c. F. Porsche AG in charge of the one-make series being operated in various countries, before now taking charge of the entire business field of the one-make series, including the series being operated from HQ and the planning and sales of the 911 GT3 Cup
With over 28 years of experience in various disciplines within the oil and gas industry, Afiza has gained knowledge and expertise in retail and commercial business, strategy and performance, stakeholder relations, business continuity and leadership and learning management. Afiza is an alumni to the Senior Management Development INSEAD and Business Management for Executives with the University of Melbourne. She is also a certified Coach for Solution Focused Coaching and completed the Ontological Coaching programme. Afiza led the team of learning professionals and facilitators from Duke Corporate Education to design, develop and deliver PETRONAS Leadership & Learning solutions for the emerging leaders, top talents and senior management. Her passion towards leadership development and branding enables her to lead her team in pursuing PETRONAS’ global branding journey. Afiza holds a Bachelor’s Degree in Business Administration (Marketing) from the University of Missouri, Kansas and currently, she heads the Brand Management that includes managing the PETRONAS Motorsports portfolio.
Joined Dorna in February 2018 but before that has spent many years at Michelin For the last 7 years as the technical director for Racing activities such as WRC, WEC or MotoGP. Worked as well for Michelin in US (Marketing) and Japan (testing and Racing -5 years)
After few years at HP managing successfully different product lines, Antoine joined Renault Sport F1 in 2012 to develop power unit supply to customer teams. Strongly involved into Renault Sport F1 Team’s come back as full fledge formula one team while chief of staff of the Managing Director, he’s now in charge of all partnerships of the team.
A born entrepreneur, Scott invested everything as a child into his first passion…competing in sports. Shortly after college in 2001, his former life as an athlete interconnected with a natural business sense and SponsorHouse was born. The original mission was simple…support and connect athletes with sponsors through the ‘Internet’…the first concept of its kind. That vision later evolved into Hookit, which pioneered the sponsorship technology and analytics space (Spontech). Today, Hookit aggregates billions of data points from social and digital platforms and uses machine learning and predictive analytics to provide real-time insights and valuations for brands and properties to quantify and maximize sports sponsorships.
Certified international specialist and passionate contributor to making DHL the leading global brand in the logistics industry. Having worked in various Corporate Functions, Sabrina took over responsibility for DHL’s Formula 1 sponsorship in 2009 and subsequently established the global sponsoring strategy for DHL, making it a key platform for the company’s 360° Marketing and Communications activities. Today, the portfolio encompasses 14 world-class partnerships reaching and engaging a global audience, incl. 7.6 billion cumulative TV audience and 630 million fans online. DHL’s family of divisions offer an unrivalled portfolio of logistics services ranging from national and international parcel delivery, e-commerce shipping and fulfillment solutions, international express, road, air and ocean transport to industrial supply chain management. With about 360,000 employees in more than 220 countries and territories worldwide, DHL connects people and businesses securely and reliably, enabling global trade flows.
Acquired the rights to run the FIA European Rallycross Championships in 2010, and became the FIA World Rallycross Championship in 2013. Appointed Managing Director of FIA World Rallycross Championship in 2015.
Appointed Global Head of IMG Motorsports in 2017 (FIA World Rallycross Championships and FIA Speedway World Championships and FIA Speedway World Cup)
He worked at Lagardére Sports in various functions, including the marketing of international media rights of UEFA Euro 2008 and the English Premier League. He launched branch offices in Israel and Italy and marketed Italian Serie A team U.C. Sampdoria.
More recently he was managing director of German-based the sportsman media group, managing the company’s portfolio of TV and betting rights in football, volleyball, handball, tennis, ice hockey and many more.
Since 2010 he has been managing director of WRC Promoter, the commercial rights holder to the FIA World Rally Championship.
Rob Bloom is a digital marketing, channel and communications director with a strong background in leading digital brand transformation and social media strategy. Rob currently directs the McLaren Group's global, award-winning digital and social functions, with previous experience in FTSE organisations and founder of a digital content marketing agency. Since joining the company in 2012, Rob has established a sophisticated fan engagement and sponsor value proposition for the McLaren Formula 1 team, leading a fan-first agenda which has accelerated McLaren to the front of the F1 digital grid. In 2017, Rob was named in the ‘Leaders Under 40 Class of 2017 – Digital’, with McLaren’s Social & Digital team awarded ‘In-House Team of The Year’ at the Drum Social Buzz Awards.
Since more than 17 years I have been working in the automotive racing industry (Pankl Racing, Cosworth Racing, AVL RACING, …).
I studied mechanical engineering yet incorporated commercial responsibility, management and communication early in my career.
I am Austrian, live in Graz and speak English, German/Austrian (mother language) and Italian.
During the years, I have worked with development / race personnel, track / lab people and top management of the majority of the premier motorsport teams and global OEMs – from USA to Japan, from Formula One to IndyCar, from FIA to NASCAR.
Currently I am trying to make sure that the new generation of mobility players will find a good reason to invest in the motor racing industry in the future.