BlackBook Motorsport Forum

28 August 2019




The evolving future of motorsport

The BlackBook Motorsport Forum is a premier event on the motorsport calendar and the only place to find teams, promoters, automotive manufacturers, sponsor brands and key service providers from across global motorsports all under one roof discussing the future of the industry.


Influential Speakers

Hear from more influential top level speakers than ever before


Of Attendees

Director level or above



This year’s BBMF will include 7 hours of dedicated networking time throughout the event

1 in 3


to Blackbook Motorsport Forum travel from overseas


The 2018 event focuses on the evolving future of motorsport and brings an expanded format including a sit-down industry breakfast, increased networking time and more in-depth sessions with speakers. This summer will see more promoters, teams, OEMs and sponsor brands than ever before so make sure to register your interest in joining us.


  • Paul Bellamy

    Paul Bellamy

    Global Head of IMG Motorsports

    FIA World Rallycross

    Sabrina Kreienborg

    Sabrina Kreienborg

    Head of Global Sponsorships


    Sean Bratches

    Sean Bratches

    Managing Director - Commercial

    Formula 1

    Sebastien de Chaunac

    Sebastien de Chaunac

    Head of Communication & Brand Activation ABB Formula E


    Bernd Müller

    Bernd Müller

    Director, Digital Services


    Enrique Moreno

    Enrique Moreno

    Global Brand Director

    La Liga

  • Harry Neuhaus

    Harry Neuhaus

    Head of Partnerships

    Drone Racing League

    Niall Treacy

    Niall Treacy

    Head of Commercial Strategy & Sales

    Formula E

    Ian McGibbon

    Ian McGibbon

    Global Marketing Lead, Brand Partnerships & Sponsorships

    Bose Corporation

    Antoine Magnan

    Antoine Magnan

    Head of Partnerships

    Renault Sport F1 Team

    Tracey Keenan

    Tracey Keenan

    Vice President and General Manager


    Dave Muye

    Dave Muye

    Vice President, Global Partnerships

    Feld Entertainment

Key Themes

Tech Innovation Of The Next Generation

  • What are the challenges in implementing new technology and how does this balance with the opportunities presented?
  • How has the emergence of electrification impacted the short and long term future of the motorsport industry?
  • How does on track-innovation impact the fan experience and growth of the sport?

OTT: Unlocking The Value of Motorsport Content

  • Where will rights holders find value in their own direct to consumer services?
  • How does OTT change the way motorsport is consumed?
  • Where are the new revenue opportunities when it comes to packaging and distributing digital content?

The Evolution of Sponsorship

  • What are the challenges in delivering win-win sponsorships?
  • How to improve a sponsorship evaluation and build a sustainable strategy
  • How to align a partner’s values with yours and create compelling shared content


Shell Brands International


Toyota Motorsport GmbH




Audi Sport




DS Virgin Racing




Ford Motor Company


Mahindra Racing


Monster Energy


Estrella Galicia


Exxon Mobil


Esports Series

This year, the BlackBook Motorsport Forum will launch its inaugural esports series in partnership with Octane Junkies - a specialist automotive, motorsport and esports events agency.


The competition will see attendees race head-to-head for the chance to win incredible prizes and experiences. The top 8  fastest drivers progress to the semi-finals and a final that will take place during the networking drinks at the end of the day with race commentary.


Prizes include race hospitality, VIP F1 party experiences with Amber Lounge, tickets to future BlackBook events and rare wines from California.

Advisory Board

BlackBook has developed a comprehensive Advisory Board balancing major promoters, race teams and sponsor brands to shape the format and strategic direction of the event. The support and participation of these industry leaders ensures that we create the content, environment and ultimate value for each and every attendee.

  • James Barclay

    James Barclay

    Team Director

    Panasonic Jaguar Racing

    Gerard Neveu

    Gerard Neveu

    Chief Executive Officer


    Connell J.O’Donnell

    Connell J.O’Donnell

    Chief Marketing Officer

    Indianapolis Motor Speedway and IndyCar

    Scott Tilton

    Scott Tilton

    Chief Executive Officer


    Sabrina Kreienborg

    Sabrina Kreienborg

    Head of Global Sponsorships


    David S. Tsurusaki

    David S. Tsurusaki

    Global Motorsports Technology Manager


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2018 Partners

Sport Dimensions
Aggregate Industries
Porsche Motorsport
AVL Racing

2018 Event Supporters

The Grange Hotel

Press Association

Motorsport Industry Association

Livewire Sport

Getty Images


Speed Sport

Motorsport Monday

Race Car Engineering


Immersive Studio


Estrella Galicia



The Grange Tower Bridge is a 5-Star hotel, situated close to the Tower of London and Tower Bridge in London’s historic core. Popular local attractions include the Tower of London, Borough Market, St. Katherine’s Docks and the HMS Belfast.

The BlackBook have a special rate with our venue hotel for anyone looking to stay during their attendance at the BlackBook Motorsport Forum. To book your room or get directions to the venue, please follow the links below:

By Car

By Tube

By Bus

By Air

Contact BlackBook


3rd Floor, America House
Two America Square
London, EC3N 2LU, United Kingdom


+44 (0) 20 7549 3250