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Key Sessions Include:

Formula One Keynote: Evolving the Fan Experience

Sean Bratches - Managing Director - Commercial, Formula One

Panel Session: A Necessary Evolution: Sponsorship in Motorsport

Sabrina Kreienborg – Head of Global Sponsorships, DHL
Ian McGibbon - Global Marketing Lead, Brand Partnerships & Sponsorships, Bose 

Case Study: Renault Sport F1 Team: Transforming Traditional Partnerships

Antoine Magnan – Head of Partnerships, Renault Sport F1 team 
Enrique Moreno - Global Brand Director, La Liga

Brand Showcase: Petronas

Noor Afiza Yusof – Head of Brand Management, Petronas