Black Book has developed a comprehensive Advisory Board balancing major promoters, race teams and sponsor brands to shape the format and strategic direction of the event. The support and participation of these industry leaders ensures that we create the content, environment and ultimate value for each and every attendee.
Chief Executive Officer
Global Head of IMG Motorsports
FIA World Rallycross
Chief Marketing Officer
Indianapolis Motor Speedway and IndyCar
Panasonic Jaguar Racing
Global Motorsports Director
Richard Childress Racing
Director, Sports Marketing
Global Motorsports Technology Manager
Head of Global Sponsorships
Global Head of Partnerships, CSR & PR
Chief Executive Officer
CEO & Founder
Motor Sports Association
FIA European Truck racing Championship (ETRC)
Managing Director at FIA European Truck Racing Championship, in charge of promotership, securing of partnerships and the smooth running of the prestigious racing championship. His career began at Reiter Engineering/ Lamborghini Motorsport, leading an R&D project to develop the Super Trofeo race car Gen I. Further to this, being responsible for SRO Motorsport Group’s marketing and commercial department for FIA GT and Blancpain Endurance Series.
David spent eight years as a professional co-driver, winning the World Rally Championship with Ari Vatanen in 1981. In 1984 David founded Prodrive, growing the company into a world leading motorsport and advanced technology business employing over 500 staff with annual sales in excess of £70m. The company has won six FIA World Rally titles; five Le Mans titles; four British Touring Car titles and six FIA World Endurance Championship titles. In 2004, with David as Team Principal, the BAR Honda F1 team finished runners-up in the Formula One Constructors’ Championship. In 2005 David was made a made a Commander of the British Empire in the Queen’s New Year’s honours for services to motorsport. In 2007, David led the consortium that purchased Aston Martin and was appointed Chairman, a role he fulfilled until stepping down at the end of 2013. In 2017 he was inducted into the Motor Sport Hall of Fame and presented with the Spirt of Le Mans award by the Automobile Club de l’Ouest. From January 2018, David was appointed as Chairman of the Motor Sports Association, the governing body of motorsport in the UK.
David set up his first import/export company at the age of 20 in Sydney, Australia. David moved to China Incorporating his first (WOFE) company in Ningbo, Zhejiang province in 2004 (age 24), which started his first off-shore operation. After successfully implementing another three representative offices, based in Xiamen, Nanchang and Hong Kong within 18 months with 80+ staff. He witnessed an unprecedented change in his clients buying patterns. After consulting with some of his major buyers, David's decision was made, to sell out of his trading company and invest in Jingzhu Garment Co Ltd in 2007. Over the past 11 years he has successfully brokered direct & indirect relationships with Lotus F1 Team, Group Lotus, Ford (China), Automobili Lamborghini, Bentley GT3, WRC, Kawasaki, Yamaha, Honda, V8 Supercars (Holden & Ford), GP2 teams, Alpinestars, OMP, FIA, Australian Grand Prix Corporation, Ducati, Ferrari, Dorna, KTM, Mercedes F1, SFI F1 through Puma/Branded. David started his first off-spring company called Oneallsports LTD in Hong Kong back in 2011, to service the clients in need for licensing with online store, warehousing, fulfilment & distribution direct from our FTY in China. We have successfully account managed brands online with Bentley, Lamborghini, FF Dragon FE, Mahindra FE, Jaguar FE, Renault Edams with 8J’s, Virgin FE, Marussia F1 to name a few.
A born entrepreneur, Scott invested everything as a child into his first passion…competing in sports. Shortly after college in 2001, his former life as an athlete interconnected with a natural business sense and SponsorHouse was born. The original mission was simple…support and connect athletes with sponsors through the ‘Internet’…the first concept of its kind. That vision later evolved into Hookit, which pioneered the sponsorship technology and analytics space (Spontech). Today, Hookit aggregates billions of data points from social and digital platforms and uses machine learning and predictive analytics to provide real-time insights and valuations for brands and properties to quantify and maximize sports sponsorships.
Started as junior PR for the Rothmans brand involved in F1 in 1994 with the Williams Team. Initiated lifestyle PR projects and launched the first digital communication tools in the sport. Joined British American Tobacco as the Global PR Manager for the Lucky Strike brand involved in F1 with the AR team. Became independent and ran Yan Lefort Consulting from 2006 to 2010. The agency, based out of Paris and London provided strategic PR support to brands willing to activate their respective sponsorship programs in the F1, A1GP and GT1 championships. The consultancy was also managing the image of the F1 world champion Jacques Villeneuve. In 2011, Yan joined IWC in Switzerland to manage the global partnership programs, to include the Mercedes F1 sponsorship.
Certified international specialist and passionate contributor to making DHL the leading global brand in the logistics industry. Having worked in various Corporate Functions, Sabrina took over responsibility for DHL’s Formula 1 sponsorship in 2009 and subsequently established the global sponsoring strategy for DHL, making it a key platform for the company’s 360° Marketing and Communications activities. Today, the portfolio encompasses 14 world-class partnerships reaching and engaging a global audience, incl. 7.6 billion cumulative TV audience and 630 million fans online. DHL’s family of divisions offer an unrivalled portfolio of logistics services ranging from national and international parcel delivery, e-commerce shipping and fulfillment solutions, international express, road, air and ocean transport to industrial supply chain management. With about 360,000 employees in more than 220 countries and territories worldwide, DHL connects people and businesses securely and reliably, enabling global trade flows.
José started his career at Santander UK where he was involved in the activation of several motorsport properties such as McLaren Mercedes Team and British F1 Grand Prix title sponsorship.
After that, back in 2010, he joined Santander HQ as part of the Corporate Marketing Team, leveraging worldwide Scuderia Ferrari F1 Team and several F1 rounds title sponsorships.
Since 2015 he has been managing the sports portfolio of Spanish Beverage Group Hijos de Rivera with a special focus on the motorsports activation of its flagship beer brand (Estrella Galicia 0,0 a) as well as other sport properties through its premium water brand (Cabreiroá)
Torrey Galida serves as President of Richard Childress Racing overseeing day-to-day operations, corporate strategy, finances, sales, marketing, business development and competition. Galida was promoted to his current position in July 2014, becoming the first person other than team owner Richard Childress to carry that title for the corporation. He is also a member of the board of directors for RCR, a position he was appointed to in July 2014. Galida is a 24-year veteran of the automotive and motorsports industries. Prior to being promoted to president, he had been chief operating officer for RCR since July 2011. Before joining RCR, he served as general manager for TRG Motorsports. He also spent time as president of Millsport Motorsports and chief marketing officer at Roush Fenway Racing. Prior to moving to North Carolina in 2004, Galida spent 12 years with Ford Motor Company. He served in a number of senior-level marketing positions, including vice president of marketing for Ford of Canada, director of advanced product strategy and global motorsports marketing manager for Ford Racing Technology. After graduation from college, Galida spent six years as an intelligence officer in the U.S. Navy. He served with a fighter squadron aboard the USS Nimitz and spent three years working on the staff of the Chief of Naval Intelligence at the Navy Command Center at the Pentagon. He currently serves as a member of the Board of Directors of the North Carolina Military Foundation.
Galida earned a master's degree from Duke University’s Fuqua School of Business and a Bachelor of Science from the University of Colorado. He lives with his wife, Cathy, and their two children in Cornelius, N.C.
Steve Lauletta was named President of Chip Ganassi Racing Teams in 2007 after a long career in the sports and entertainment industries. Lauletta oversees all aspects of Chip Ganassi Racing’s business and marketing operations with entries in the Indycar, IMSA, NASCAR, and World Endurance Championship series with facilities located in Concord, N.C., Indianapolis, and Pittsburgh. He is responsible for the creation and implementation of the company’s overall strategic direction as it relates to sponsorship acquisition and retention, organizational branding and communications, and league partnerships. A graduate of the University of Notre Dame, Lauletta is a two-time winner of the Sports Business Journal’s Forty Under 40 award and was also named to the Milwaukee Business Journal’s Forty Under 40 list. He currently serves on the University of Central Florida DeVos Sport Business Management Program’s Board of Advisors and the Cam Newton Foundation Board of Directors.
Michael joined Nissan in 2002 and has held a variety of management roles including Overseas Program Director, Americas and Director of Corporate Planning, Mexico. In R&D, his achievements include the launch of Nissan Sentra and Tiida as Program Manager and Nissan March, Versa and Versa Note as assistant Chief Vehicle Engineer. Prior to joining Nissan, Michael held the position of trackside engineer for Ilmor Engineering in the Indy and CART racing series, during 5 race seasons. Mr. Carcamo has a Bachelor of Science in Mechanical Engineering from Tufts University. He is a certified Project Management Professional as well as a graduate of V-up (Nissan six-sigma) program. Michael as also completed executive programsat Vanderbilt University as well as IPADE graduate school in Mexico City.
James has over 15 years of experience in Marketing and PR in the automotive and motorsport industry. After completing his degree in Marketing James became UK PR Manager at Bentley Motors Ltd where he was responsible for UK media activities during Bentley’s successful return to the Le Mans 24 hours. In 2006, Barclay was appointed Head of PR & Marketing for the Asia Pacific region and lived in Singapore until 2010.
In 2010, Barclay was appointed as Head of Marketing for Bentley Motors Inc, which saw him living in Boston, Massachusetts, before returning and taking up the position within Jaguar Land Rover.
James’s passion for motorsport started growing up in South Africa, which led to James racing at a national level in the UK.
C.J. O’Donnell was named as chief marketing officer for Hulman Motorsports in November 2013. He leads the combined team of INDYCAR and Indianapolis Motor Speedway marketing, communications and social media.
O’Donnell has built a strong Marketing and Communications team in the past two seasons at Hulman Motorsport. As a result, INDYCAR has experienced growth in all measures of fan engagement, highlighted by increases in TV ratings and viewership on both ABC and NBCSN in 2014 and 2015. In this timeframe viewership increases 38% and INDYCAR’s social and digital platforms have seen marked growth.
O’Donnell joined Hulman Motorsports after serving for over 20 years in a variety of marketing and management positions at Ford Motor Company. His last role at Ford was Group Electrification Marketing manager, which he assumed in 2012. Ford launched several hybrid vehicles and enjoyed a record year for hybrid and electric vehicle sales with O’Donnell’s oversight of day-to-day marketing activities.
Before that role, O’Donnell worked in several sales, marketing and product development positions with Jaguar, Ford, Mazda, Lincoln and Mercury. He served as executive vice president of marketing and sales for Jaguar North America, global marketing director for Jaguar Cars Ltd. in Great Britain and group marketing manager for Lincoln. O’Donnell also was a key member of a small team that orchestrated the turnaround of the Mazda brand.
O’Donnell, 52, a native of West Hazleton, Pa., graduated with a bachelor’s degree in economics from Villanova University and has a Master of Business Administration degree in Marketing from Columbia Business School. He is an avid runner and an accomplished open-wheel and sports car racer in Sports Car Club of America (SCCA) events.
Acquired the rights to run the FIA European Rallycross Championships in 2010, and became the FIA World Rallycross Championship in 2013. Appointed Managing Director of FIA World Rallycross Championship in 2015.
Appointed Global Head of IMG Motorsports in 2017 (FIA World Rallycross Championships and FIA Speedway World Championships and FIA Speedway World Cup)
In 2011 Frenchman Gérard Neveu was entrusted by the Automobile Club de l’Ouest with the promotion and organisation of the FIA World Endurance Championship, bringing the spirit of the 24 Hours of Le Mans to a worldwide audience.
After working for many years in entertainment and event organisation, in 1997 he joined the French Organization Committee for the 1998 World Cup Soccer.
Named in 2001 as Track Manager of Circuit Paul Ricard in the south of France, Gérard Neveu went on to become General Manager. During this time, he became an FIA International Race Director in 2008, and more recently was appointed a member of the FIA Endurance Commission.
Currently Chief Executive Officer of LMEM, the company in charge of managing the World Endurance Championship, the European Le Mans Series and Michelin Le Mans Cup.
Pau Serracanta joined Dorna Sports S.L. on February 1999 as Sales Manager and in September 2000 became Commercial Director. In February 2005 was promoted to Managing Director for commercial area.
Prior to working for Dorna, Pau Serracanta was Operations Director of the World Blind Sports Championships Madrid '98.
From September 1994 to May 1997 he was International sports consultant. Appointed a member of the Sports and Legal Committee of the International Paralympic Committee and International Blind Sports Federation, he was involved in the definition of the sports program for the Atlanta '96, Nagano '98 and Sydney '00 Paralympic Games.
Has participated as speaker in various lectures about Sports Marketing and currently is also teaching sports marketing in the Barcelona School of Management of Pompeu Fabra University.
He worked at Lagardére Sports in various functions, including the marketing of international media rights of UEFA Euro 2008 and the English Premier League. He launched branch offices in Israel and Italy and marketed Italian Serie A team U.C. Sampdoria.
More recently he was managing director of German-based the sportsman media group, managing the company’s portfolio of TV and betting rights in football, volleyball, handball, tennis, ice hockey and many more.
Since 2010 he has been managing director of WRC Promoter, the commercial rights holder to the FIA World Rally Championship.