The Black Book Motorsport Forum is a premier event on the motorsport calendar and the only place to find teams, promoters, automotive manufacturers, sponsor brands and key service providers
from across global motorsports all under one roof discussing the future of the industry.
Delegates at the Black Book Motorsport Forum increase their knowledge on how best to promote a motorsport series,
gain exclusive insight from motorsport team representatives and global brands as well as discover opportunities for agencies, promoters, circuits, suppliers, broadcasters, teams, sponsors and governing bodies to maximise returns from the fastest sport on earth.
Engage with senior level executives from teams, brands, and promoters across the entire motorsport industry
Insider knowledge and know-how from leading international experts.
Establish valued connections with over 6 hours of structured, strategic networking opportunities
Head of Digital and New Business
Director, Sports Marketing, Motorsports
Global Strategic Motorsport Partnerships Manager
Shell Brands International
Vice President: Marketing (EMEA)
Group Head of Digital & Social Media
Director, Motorsport, PR and Communications EMEA
Global Motorsport Director
Chief Commercial Officer
Director of Motorsport
McLaren Applied Technologies
Director – Coordination of Motorsport Activities - Audi Group
James Pabla has led social media services in a range of award-winning advertising and digital agencies (Mother London, Wickedweb). Since 2015, James has headed up the social media and digital department at Project Forty Four, Lewis Hamilton’s bespoke representation company.
Lewis Hamilton is the most followed and engaged Formula One Driver on social media.
Stefan entered the automotive business in 1978 with an apprenticeship as mechanic, followed by master and technician, to later-on, study economic at Frankfurt Goethe University.
Since 1985 he’s working with Asian brands, HONDA in Germany, Europe, and Daihatsu / Toyota.
With establishing the Hyundai Motor Europe GmbH in 2001 he moved to the Hyundai’s European operations, taking care of communications for PR and Marketing.
Over the years covering a variety of functions and responsibilities, as of 2008 in the role of the company spokesman.
Supporting the planning for new “business” Stefan moved in late 2012 to the newly established company Hyundai Motorsport, the only Hyundai subsidiary to manage the global Motorsport program.
With an international team of Motorsport experts he’s responsible for all Marketing, Sponsoring, Licensing and PR & Public Relations for the company.
Romain started his career in the motorsport industry, working for a cross country rally organizer. He then moved to Luc Alphand Adventures Racing team as PR, marketing and communication manager. In 2010 he joined Motul as sponsorship manager with main objective to bring the brand to a higher step by increasing Motul’s footprint in the motorsport world.
Seven years later Motul has become a motorsport key player with unique portfolio made of:
Romain is now External Communication Manager at Motul.
A four-car ‘team’ owner who enjoys driving but is not a car guy.
After multiple years of consumer and customer marketing experience on the agency and corporate sides of the table, motorsports came my way when I was asked to lead the formation and implementation of Coca-Cola’s first-ever sports entitlement relationship with the National Hot Rod Association. My career turned (pun intended) when NASCAR and the portfolio of motorsport partnerships were added to my NHRA responsibilities. Today, my team and I lead the NASCAR, NHRA, Driver and Venue partnerships and the associated consumer engagement programs for Coca-Cola North America. During this time, the team has evolved our strategies and consumer engagement plans to meet the evolving motorsports and fan/consumer landscape. Proud that the team has earned two Marketing Achievement awards from NASCAR as testimony to our partnership marketing efforts.
Rodi Basso joined McLaren Applied Technologies, part of McLaren Group, in 2016 as Director of Motorsport, where he is responsible for leading and developing the company’s longstanding and highly regarded motorsport business. Rodi is a well-known figure in motorsport, coming from Magneti Marelli, where he headed up sales and marketing for their motorsport and innovation divisions. With an engineering background, he started his career as a race engineer at Scuderia Ferrari before moving to Red Bull Racing, and then went on to form his own successful engineering consultancy in motorsports electronics, vehicle dynamics and driving simulators.
He leads Applied Technologies motorsport mission to continue to provide motorsport teams and series with innovative, reliable and cost-effective solutions to improve the experience on track and trackside for teams and fans alike. Rodi is responsible for partnership development, project delivery, product strategy and business growth
After working as an Account Director and digital specialist for a such blue chips clients as 3M, PriceWaterhouseCoopers and Norton Rose I moved client side just over 8 years ago to work in Arsenal’s digital team. In such time I have delivered numerous digital projects including a major redesign of Arsenal.com and the new video site Arsenal Player, two mobile apps as well as a highly successful social media strategy. I was made General Manager of the Media Group in 2014 and now manage a team of 37 delivering official Arsenal content across digital, TV and print.
Rémi is the gatekeeper of Shell’s global portfolio of motorsport partnerships supported by Shell’s lubricant brands, including Hyundai Motorsport in WRC, BMW Motorsport in DTM and Ducati in MotoGP. He also is the man in charge of identifying new opportunities and areas of growth that could help build Shell’s future involvement in motorsport.
Rémi started his career in the automotive industry, working for the Volkswagen Group and Porsche in France. He then moved to work on UEFA Champions League Projects, managing their brand and communications programmes before joining Shell in 2008. In his nine years in the team, Rémi has worked across every motorsport partnership in the portfolio, from two-wheeled to 4-wheeled, single-seaters to truck racing.
His proudest achievements include securing the contract with Hyundai Motorsport as their title sponsor to re-enter the motorsport arena in the World Rally Championship in 2013, and just this season, helping finalise a contract extension that will take the Shell Technical Partnership with Ducati past the 20-year mark.
Frank Artofer joined Formula 1 after spending more than a decade in leadership roles in sport, media and technology. Most recently, Arthofer was a Principal in Boston Consulting Group’s (BCG) Media and Technology practice, working with large multinational companies in the US, Europe and Asia Pacific.
In this role, Arthofer is credited with driving top-line growth, launching new businesses and digital transformation across an array of partners – including broadcast TV station owners, large TV and film studios, digital video platforms, and regional and global Pay-TV companies.
Whilst at BCG, he also published commentary on industry topics including advertising, branded content and the future of video content.
He leads Formula 1’s digital strategy, a crucial element of the new management team’s ambition to increase engagement with fans globally. He is also responsible for growing digital revenues through owned and operated products and strategic partnerships.
Hussain Naqi is the Senior Vice President, International Development for the Jacksonville Jaguars. He oversees the Jaguars brand development and sponsorship sales efforts in the UK. Before moving to London, Naqi served as Senior Vice President Fan Engagement. He was responsible for oversight of the Jaguars marketing department, game day operations, in-stadium business, and non-NFL event business. Initiatives launched under Naqi’s leadership resulted in a number one overall fan experience ranking in the NFL.
As vice president of marketing for 12-time NASCAR Cup Series champions Hendrick Motorsports, Pat Perkins leads an award-winning, full-service marketing team responsible for communications, client services, business development, brand management and digital strategy, including content production, social media and HendrickMotorsports.com. In his role, Perkins works to provide resources the department while developing strategic initiatives to generate value for the Hendrick organization and its partners.
A 1992 graduate of California Lutheran University, Perkins began his sports marketing career that same year at Phoenix International Raceway. Perkins joined Hendrick Motorsports as director of marketing services in 1999.
Rob Bloom has over 10 years' experience and a strong track record in leading digital and social media brand transformation.
Since his arrival at McLaren in 2012, Rob has established a sophisticated digital fan engagement and partner value proposition for the McLaren Formula 1 team, delivering against commercial, brand and communications objectives. His work has repositioned McLaren at the forefront of the F1 digital grid – redefining McLaren’s content, channel and social media engagement strategy, delivering multiple standout campaigns, and establishing the brand’s mobile-first platform ethos.
Prior to McLaren, Rob founded a successful digital content marketing agency that delivered premium branded content to SMEs, and held roles within various blue-chip FTSE organisations.
Jeff is a past touring champion and team owner who has transitioned to broadcasting and marketing.
Being a past driver and owner, he really understands what needs to be delivered in terms of partners, sponsors, and drivers. His insight into what the drivers and teams are going through, gives him the knowledge to better explain to the audience and give them a true feel for what is happening in the race. Knowing what the fans are looking for has allowed him to excel in the marketing department to develop on and off track activations to increase the fans engagement with the series and the series partners.
The Pirelli World Challenge is North America's top production car-based racing championship. Divided into seven separate classes (GT, GTA, GT Cup, GTS, Touring Car, Touring Car A and Touring Car B-Spec) 40/50/60-minute sprint races and over 20 manufacturers.
Entrepreneur Jim Liaw has leveraged his experience and passion for motorsports into a successful career that has introduced and launched some of the hottest youth culture programs in America.
Liaw has been able to cultivate relationships in Asia. This in turn enabled him and his partner to be the first people to be able to take an unknown motorsport called drifting out of Japan and introduce the extreme motor sport to the World. This led to the creation of Formula Drift, which has over the last 14 years become the top drifting series in the world and the global benchmark for professional drifting. Formula Drift also leads the motor sport world in adapting to new technologies, especially when it comes to marketing & digital media resulting in gaining a foothold with Millennials.
Like many young boys, Liaw was a car enthusiast well before he was able to drive. After graduating from UCLA, Liaw caught the upsurge of the import car racing and aftermarket scene and turned it into a career. He has worked with major enthusiast publisher McMullen Argus (now The Enthusiast Network) on Sport Compact Car, one of the first import/tuner publications in the U.S. Liaw then transitioned his knowledge of this evolving enthusiast market into action. He played a big part in helping to run the first ever sport compact drag racing championships with the Import Drag Racing Circuit. In addition, he continued to consult with Vision Entertainment/Hot Import Nights to help develop more motorsport content.
In 2003, Liaw co-founded Formula Drift, based in Long Beach, California, to become the premier drifting championship in the world. The influence and exposure created from this new motor sport called Drifting has brought him and Formula Drift recognition domestically and internationally. Now entering its 14th season, Formula Drift has established itself as the global leader in the sport of Drifting.
Since more than 17 years I have been working in the automotive racing industry (Pankl Racing, Cosworth Racing, AVL RACING, …).
I studied mechanical engineering yet incorporated commercial responsibility, management and communication early in my career.
I am Austrian, live in Graz and speak English, German/Austrian (mother language) and Italian.
During the years, I have worked with development / race personnel, track / lab people and top management of the majority of the premier motorsport teams and global OEMs – from USA to Japan, from Formula One to IndyCar, from FIA to NASCAR.
Currently I am trying to make sure that the new generation of mobility players will find a good reason to invest in the motor racing industry in the future.
I was a professional driver for many years before I started OlsbergsMSE as a professional Rallycross / team/ developing company 2010.
I did a trip to Usa 2009 for Pikes Peak and X Games for Ford Motor Company and the new global Ford Fiesta and during that visit in Usa I understand the potential of Rallycross for the world.
I have then over the last years helped in different ways to build Rallycross as a global sport in motorsport and on this way , adventure I have had the pleasure to work with many different people like Ken Block , Travis Pastrana , Brian Deegan, Tanner Foust , Scoot Speed on the American side and Marcus Grönholm with many others on the European side .
On the Usa side we started Rallycross in X games for a few years and OlsbergsMSE have 19 medals in that series .
OlsbergsMSE also won the first World Rallycross Championship 2014 as the first ever team wich I am proud over.
We have also developed the Supercar Lites category that is the step in car and young developing car / class before Supercar for GRC Usa , WRX and Rally X Nordic plus we have started an Ice series for this one make cars in the Nordic that I believe a lot in .
Olsbergs MSE also develop and build cars for other manufacturers and have had relationships with Ford , Dodge and today Honda were we are Honda´s factory team in GRC Usa today.
I have one thing on my agenda every day , build Rallycross Globally as one sport and one car
A marketing professional with a proven track record for motorsport sponsorship sales, Jim Wright is a sports fan with talent for creating mutually beneficial opportunities and making partnerships happen using strategic vision techniques.
Wright initially made his name with Eddie Jordan’s eponymous racing organisation before establishing himself internationally representing Reynard’s commercial interests in Japan. Wright came to the attention of Frank Williams who recruited him in 1994 as Head of Sponsorship Acquisitions. Wright moved up to the Commercial & Marketing Director role for the Williams F1 team and he held a management board position for 11 years.
Post Williams, Wright worked in senior commercial roles for Gerhard Berger’s Toro Rosso F1 team and then the Virgin F1 start-up before moving in to Formula E at the series’ inception in 2014, working initially for the Venturi team before accepting an invitation to become Chief Commercial Officer for the Mahindra Racing Formula E team in January 2017.Jim Wright is married to Anna and has four children, he resides in Marlow Buckinghamshire and is an avid football fan and supporter of Watford FC. He is also an active member of the British Racing Drivers Club.
One of India’s only two Formula 1 drivers and the only Indian to have raced at Le Mans. A race winner in GP2 and also raced in WEC, Formula E, Blancpain GT.
F1 TV analyst currently for Channel 4 but previously worked with other major broadcasters - BBC 5 Live, Fox Sports Asia, BeIN, Sky Sports UK. Columnist for Autosport, Motorsport, Sportstar and Overdrive Magazines. Work with the Williams F1 team on developing the Williams Heritage brand and business and also an advisor to race circuit design projects.
Additionally, we run a company called Motorsport Management in India. We managed the negotiations between the promoters and FOM plus ran the operations of the Indian Grand Prix for all 3 years. We also held the terrestrial TV rights for Formula 1 in India for a period of time and currently work with major manufacturers on events in India including Tata, Nissan, Mercedes and Porsche
Will Buxton is a freelance motorsport journalist with a decade and a half’s experience at the highest levels of his sport, and is the current Formula 1 pit reporter for NBC and NBCSN in the United States of America.
Beginning his career at the Official Formula 1 Magazine in the early 2000s, he was appointed Director of Communications for the GP2 Series and oversaw its media strategy between 2005 and 2007. A return to his first love of journalism in 2008 resulted in his first forays into commentary, calling every GP2 and GP3 race from 2009 to 2014. His work came to the attention of F1’s US broadcaster SPEED, which brought him onboard as F1 pitlane reporter in 2010, a role he’d continue when the rights switched to NBC in 2013.
Buxton attends every round of the Formula 1 World Championship in his role as Pit reporter, and presents NBC shows Paddock Pass, Off The Grid and The Road To… in addition to writing a popular column for RACER.
20 years experience in WRC, Andrew Wheatley has been at M-Sport, the team behind the Ford World Rally Team for 18 of them, seeing the team grow from a small dedicated group of technicians to the company that competes in WRC / European Rally Championship, World Rally Cross with Ken Block and the Hoonigan Team and Global GT3 Racing with Bentley. As Business Development Manager, Andrew is at the heart of this expansion in the business.
Dunlop is the most successful tyre brand in the history of the Le Mans 24h, Nurburgring 24h and Isle of Man TT.
Dunlop has been associated with top level endurance racing since the dawn of the sport and also has long partnerships with championships such as V8 Supercars, British Touring Car Championship and Moto2/3.
The Dunlop brand is part of the Goodyear group. James Bailey is responsible for many of Goodyear Dunlop’s motorsport partnerships. With 25 years consumer PR and marketing experience and 10 years in motorsport management, James has a deep understanding of the needs of racing promoters, competitors, media and fans.
32 years of racing, from first race at Rowrah karting track in 1981 through to Bahrain final race in 2013.
3 time Le Mans 24 Hours Winner, 2013 FIA Word Endurance Champion, 4 time Sebring 12 Hour Winner, 4 time Petit Le Mans Winner, 3 time American Le Mans Series Champion, 2 time Segrave Award Winner.
President - Scottish Motor Racing Club
Patron – Headway Charity - Dumfries & Galloway
Racing is my love and my life
Alex Tai began his career training as a fast jet pilot in the Royal Air Force; Alex subsequently joined Virgin Atlantic as a pilot In 1995 and was seconded to the Virgin Group Special Project Team in 1997.
In 2004 Alex promoted the Virgin Galactic project to Richard Branson which was launched with Alex becoming the Chief Operating Officer and later Chairman of the US Commercial Spaceflight.
Alex was promoted to Director of Special Projects for the Virgin Group in 2007, where he became responsible for key sponsorships and special projects such as Galactic, Oceanic and Virgin Racing.
In 2010 Alex formed the Virgin Racing Formula One team as one of the three new entrants to the series that year, Alex was the first CEO and Team Principal.
Alex formed the Virgin Racing Formula E team in 2013 as Virgin’s latest pioneering technology project, entering the world’s first global electric vehicle championship. Alex is an advocate for electric vehicles and believes the future of the automotive industry is not only electric but connected and autonomous.
Michael Carcamo, is currently Global Motorsport Director of Nissan Motor Co., Ltd. as well as Program Director at NISMO. Carcamo has been with Nissan for 13 years. Before joining the global motorsport team, he held the position of Director of Vehicle Program Management and assistant Chief Vehicle Engineer in North America.
Prior to Nissan, he was a trackside engineer for Ilmor Engineering in Indy Car and CART having worked with Forsythe, PacWest and Mo Nunn Racing.
Michael holds a bachelor’s degree in mechanical engineering from Tufts University, Medford, Massachusetts. He is a certified Project Management Professional as well as a graduate of V-up (Nissan six-sigma) program. Michael as also completed executive programs at Vanderbilt University as well as IPADE graduate school in Mexico City.
The Black Book will maintain its comprehensive analysis of Formula One whilst exploring the commercial dynamic of key series including World Endurance Championship, World Rally Championship, MotoGP, NASCAR, Indycar and Formula-e. The Black Book continues to be indispensible for all those involved in the wider industry.
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