Black Book Motorsport Forum


Tuesday 22nd August 2017

Grange Tower Bridge Hotel

London

Welcome to the Black Book Motorsport Forum


The fourth edition of the Black Book Motorsport Forum will bring together teams, promoters, manufacturers, sponsors and stakeholders invested within global motorsports. There will be focus on key topics facing the industry through a blend of panels and interviews, in-depth seminars and case studies on the latest trends changing the sport today.

 

Delegates at the Black Book Motorsport Forum increase their knowledge on how best to promote a motorsport series, gain exclusive insight from motorsport team representatives and discover opportunities for agencies, race organisers, circuits, suppliers, broadcasters, teams, sponsors and governing bodies to maximise returns from the fastest sport on earth.

 

This event is supported by parent company SportsPro, an industry leader covering the business of global mainstream sport, reaching over 2 million people annually. SportsPro have a track record of successful sports business events that includes SportsPro Live, SportsPro’s The Brand Conference and SP Talks


200

Attendees

Engage with senior figures involved within global motorsport with over 58% of attendees director level or above.

25

Influential speakers

Insider knowledge and know-how from leading international experts.

6

Valuable Hours

Establish valued connections with over 6 hours of structured, strategic networking opportunities

Provisional Programme


Programme for the 2017 Black Book Motorsport Forum

 

  Registration & breakfast
  Welcome to the Black Book Motorsport Forum
 

Keynote / one-on-one Formula One sponsor interview

  • A detailed case study taking a deep-dive look into how one sponsor plans its activations, what it puts into motorsport and what it gets in return
 

Teams panel – the state of play for teams across motorsport.

  • Balancing the books – how are teams paying the bills?
  • Could closer relationships between teams help development?
  • Reaching out – in an era of star names, how can teams connect with fans?
 

Morning break

 

Breakout Session 1 : The long haul – The future of the World Endurance Championship

  • Presenting long-form content in a short-form world
  • WEC as a platform for manufacturers, taking cars from the racetrack to the road
  • Preserving the heritage of the sport while seeking new frontiers
 

Breakout Session 1 : Revolution down under – A new era for Australia’s Supercars Championship

  • Creating a new identity for a long-running brand
  • How to take an Australian series to the world
  • Developing the series dynamic
 

Sponsors panel – The evolving value of commercial partnerships in motorsport

  • Brands making a connection to motorsport
  • High-end vs mass-market sponsorships
  • How to tailor an activation strategy to a series
 

Constructing the future for motorsport – what do manufacturers want?

  • Identifying the right series for a marque
  • How do the rules affect R&D?
  • Glory vs sales: Is winning or showcasing more important, and what are the benefits of a winning culture?
 

Lunch

 

Breakout session 2 : MotoGP panel – Four wheels good, two wheels better?

  • Can MotoGP break out beyond biker culture and appeal more to fans of four-wheeled motorsports?
  • How can MotoGP take advantage of its place in the market and what is its main competition?
  • Where is the money coming from, and what the commercial opportunities in the future?
 

Break out session 2 : Challenger panel – developing and niche motorsports discuss their efforts to reach a wider audience. 

  • What are the commercial opportunities in the sector for a new rights holder?
  • Disruptive, innovative or complementary? Where do challenger series fit into the motorsport landscape?
  • Providing a showcase for emerging technologies.
 

Integration and innovation – How technology drives motorsport and motorsport drives technology

  • Fostering an environment for innovation
  • The implications and uses for purpose-built technology outside motorsport
  • How can the sport create a meaningful showcase for technology?
 

Afternoon break

 

Off the track: what motorsport can learn from the wider sporting world. Figures from outside the industry offer their perspectives, focussing on:

  • Fan relationships
  • Broadcast and distribution models
  • Securing sponsors
 

Formula E: Motorsport’s new frontier?

  • What are the commercial opportunities presented by a high-profile new player in the motorsports market?
  • With numerous city-centre locations, how can Formula E develop its unique hosting strategy?
  • Making the most of the series’ environmental focus
 

Changing direction : The new era of Formula One under Liberty Media. What progress has been made so far, and where next for the sport?

  • A new commercial model
  • Taking Formula One online – how will Liberty’s digital strategy play out?
  • What developments will take place on-track to make the racing more competitive and bring casual fans back to the sport?
  Finish & networking drinks

Past Speakers


  • Tim Ellerton

    Tim Ellerton

    Senior Global Sponsorship Manager

    Heineken

    Annie Kennedy

    Annie Kennedy

    Strategic Partnership Manager - Ferrari at Shell

    Shell Brands International

    Giles Ritchie

    Giles Ritchie

    Global F1 Sponsorship Manager

    Bacardi Martini

    Stewart Mison

    Stewart Mison

    Director of Business Development

    Microsoft

    Yan Lefort

    Yan Lefort

    Head of Partnerships & CSR

    IWC Schaffhausen

    James Clark

    James Clark

    Senior Teamhead Motorsport

    Puma

  • Sunil Patel

    Sunil Patel

    Managing Director

    Whisper Films

    Allan McNish

    Allan McNish

    Director – Coordination of Motorsport Activities - Audi Group

    Audi Sport

    Oliver Ciesla

    Oliver Ciesla

    Managing Director

    WRC

    Michael Carcamo

    Michael Carcamo

    Global Motorsport Director

    Nissan

    Steve Lauletta

    Steve Lauletta

    President

    Chip Ganassi

    Alastair Moffitt

    Alastair Moffitt

    Manager Marketing & Communications

    Toyota Motorsport GmbH

  • Alex Tai

    Alex Tai

    CEO/Team Principal

    DS Virgin Racing

    Chris Aylett

    Chris Aylett

    CEO

    Motorsport Industry Association

    Louise Goodman

    Louise Goodman

    Managing Director

    Goodman Media

    Marc Priestley

    Marc Priestley

    Former F1 Mechanic & TV presenter/pundit

    Mike Gascoyne

    Mike Gascoyne

    CEO

    MGI Consultancy Ltd.

    Malcolm Wilson OBE

    Malcolm Wilson OBE

    Managing Director

    M-Sport Ltd

Attendees


M-Sport Ltd

 

MGI Consultancy Ltd.

 

Shell Brands International

 

Motorsport Industry Association

 

Toyota Motorsport GmbH

 

Chip Ganassi

 

Nissan

 

Whisper Films

 

Audi Sport

 

WRC

 

DS Virgin Racing

 

Goodman Media

 

Heineken

 

Microsoft

 

Puma

 

IWC Schaffhausen

 

Silverstone Circuits

 

Bacardi Martini

 

Marchi Mobile GmbH

 

JMI

 

Formula E

 

BMW Group - Motorsport

 

24h Lemans

 

AVL RACING

 

Manor F1 Team

 

Williams

 

World Rally Cross

 

Tata Communications

 

BAC

 

Hatfits

 

CNBC

 

Formulr

 

Mclaren Group

 

Sahara Force India

 

Interested in* :

 

Partners


SportsPro

Black Book

The Grange Hotel

Radical Simulation

Press Association

Motorsport Industry Association

Tata Communications

Chicane

M-Sport Ltd

Heineken

Drinks Partner

About SportsPro


SportsPro is the leading sports business media company in print, digital and events.

Focused on the commercial, political, and operational aspects of sport worldwide, the monthly magazine is complemented by multiple sector-specific publications, a comprehensive sports industry website, news app, and a portfolio of business events. SportsPro has become a vital source of information and insight for current and potential sponsors and investors, rights-holders, broadcasters, teams, leagues and agencies.


Accessed by over 200,000 executives monthly, SportsPro is an essential tool for executives and investors across every sport and on every continent. For more information, visit the website.


Enter your email address below to receive the latest news and announcements from SportsPro, as well as a comprehensive guide to the last 24 hours in the industry via the Daily Deal e-bulletin. 

About Black Book


The Black Book is in its twelfth year of publication in 2017 and is firmly established as the business community's companion to global motorsport.

The Black Book will maintain its comprehensive analysis of Formula One whilst exploring the commercial dynamic of key series including World Endurance Championship, World Rally Championship, MotoGP, NASCAR, Indycar and Formula-e. The Black Book continues to be indispensible for all those involved in the wider industry.

Contact Black Book