The fourth edition of the Black Book Motorsport Forum will bring together teams, promoters, manufacturers, sponsors and stakeholders invested within global motorsports. There will be focus on key topics facing the industry through a blend of panels and interviews, in-depth seminars and case studies on the latest trends changing the sport today.
Delegates at the Black Book Motorsport Forum increase their knowledge on how best to promote a motorsport series, gain exclusive insight from motorsport team representatives and discover opportunities for agencies, race organisers, circuits, suppliers, broadcasters, teams, sponsors and governing bodies to maximise returns from the fastest sport on earth.
This event is supported by parent company SportsPro, an industry leader covering the business of global mainstream sport, reaching over 2 million people annually. SportsPro have a track record of successful sports business events that includes SportsPro Live, SportsPro’s The Brand Conference and SP Talks.
Engage with senior level executives from teams, brands, and promoters across the entire motorsport industry
Insider knowledge and know-how from leading international experts.
Establish valued connections with over 6 hours of structured, strategic networking opportunities
Head of Digital and New Business
Global Strategic Motorsport Partnerships Manager
Shell Brands International
Group Head of Digital & Social Media
Senior Manager, Ford Performance
Ford Motor Company
Director, Motorsport, PR and Communications EMEA
Business Development Manager
Global Motorsport Director
Chief Commercial Officer
Vice President of Marketing
Director – Coordination of Motorsport Activities - Audi Group
After working as an Account Director and digital specialist for a such blue chips clients as 3M, PriceWaterhouseCoopers and Norton Rose I moved client side just over 8 years ago to work in Arsenal’s digital team. In such time I have delivered numerous digital projects including a major redesign of Arsenal.com and the new video site Arsenal Player, two mobile apps as well as a highly successful social media strategy. I was made General Manager of the Media Group in 2014 and now manage a team of 37 delivering official Arsenal content across digital, TV and print.
Rémi is the gatekeeper of Shell’s global portfolio of motorsport partnerships supported by Shell’s lubricant brands, including Hyundai Motorsport in WRC, BMW Motorsport in DTM and Ducati in MotoGP. He also is the man in charge of identifying new opportunities and areas of growth that could help build Shell’s future involvement in motorsport.
Rémi started his career in the automotive industry, working for the Volkswagen Group and Porsche in France. He then moved to work on UEFA Champions League Projects, managing their brand and communications programmes before joining Shell in 2008. In his nine years in the team, Rémi has worked across every motorsport partnership in the portfolio, from two-wheeled to 4-wheeled, single-seaters to truck racing.
His proudest achievements include securing the contract with Hyundai Motorsport as their title sponsor to re-enter the motorsport arena in the World Rally Championship in 2013, and just this season, helping finalise a contract extension that will take the Shell Technical Partnership with Ducati past the 20-year mark.
Frank Artofer joined Formula 1 after spending more than a decade in leadership roles in sport, media and technology. Most recently, Arthofer was a Principal in Boston Consulting Group’s (BCG) Media and Technology practice, working with large multinational companies in the US, Europe and Asia Pacific.
In this role, Arthofer is credited with driving top-line growth, launching new businesses and digital transformation across an array of partners – including broadcast TV station owners, large TV and film studios, digital video platforms, and regional and global Pay-TV companies.
Whilst at BCG, he also published commentary on industry topics including advertising, branded content and the future of video content.
He leads Formula 1’s digital strategy, a crucial element of the new management team’s ambition to increase engagement with fans globally. He is also responsible for growing digital revenues through owned and operated products and strategic partnerships.
Hussain Naqi is the Senior Vice President, International Development for the Jacksonville Jaguars. He oversees the Jaguars brand development and sponsorship sales efforts in the UK. Before moving to London, Naqi served as Senior Vice President Fan Engagement. He was responsible for oversight of the Jaguars marketing department, game day operations, in-stadium business, and non-NFL event business. Initiatives launched under Naqi’s leadership resulted in a number one overall fan experience ranking in the NFL.
A key motorsport influencer with experience on both sides of the media fence. Tony Jardine has vast experience working as a Formula One broadcast presenter. Having previously worked in the F1 paddock for both ITV and BBC, he currently enjoys providing his expert opinion for Sky Sports News and beIN SPORTS.
Tony Jardine’s passion for motorsport has seen him previously take on the role as a Formula One Assistant Team Manager, whilst he still competes in track races and rallies at the highlight level.
With over 35 years’ experience at the forefront of sponsorship communications, Tony combines his TV work with a leading role as Chairman of successful sports communications agency, HPS Jardine. HPS Jardine offers Brand Newsroom, Brand Partnership and Brand Experience solutions and works within all forms of motor sport including F1, MotoGP and has managed global communications for the Nissan PlayStation GT Academy since its inception.
As vice president of marketing for 12-time NASCAR Cup Series champions Hendrick Motorsports, Pat Perkins leads an award-winning, full-service marketing team responsible for communications, client services, business development, brand management and digital strategy, including content production, social media and HendrickMotorsports.com. In his role, Perkins works to provide resources the department while developing strategic initiatives to generate value for the Hendrick organization and its partners.
A 1992 graduate of California Lutheran University, Perkins began his sports marketing career that same year at Phoenix International Raceway. Perkins joined Hendrick Motorsports as director of marketing services in 1999.
Rob Bloom has over 10 years' experience and a strong track record in leading digital and social media brand transformation.
Since his arrival at McLaren in 2012, Rob has established a sophisticated digital fan engagement and partner value proposition for the McLaren Formula 1 team, delivering against commercial, brand and communications objectives. His work has repositioned McLaren at the forefront of the F1 digital grid – redefining McLaren’s content, channel and social media engagement strategy, delivering multiple standout campaigns, and establishing the brand’s mobile-first platform ethos.
Prior to McLaren, Rob founded a successful digital content marketing agency that delivered premium branded content to SMEs, and held roles within various blue-chip FTSE organisations.
Jeff is a past touring champion and team owner who has transitioned to broadcasting and marketing.
Being a past driver and owner, he really understands what needs to be delivered in terms of partners, sponsors, and drivers. His insight into what the drivers and teams are going through, gives him the knowledge to better explain to the audience and give them a true feel for what is happening in the race. Knowing what the fans are looking for has allowed him to excel in the marketing department to develop on and off track activations to increase the fans engagement with the series and the series partners.
The Pirelli World Challenge is North America's top production car-based racing championship. Divided into seven separate classes (GT, GTA, GT Cup, GTS, Touring Car, Touring Car A and Touring Car B-Spec) 40/50/60-minute sprint races and over 20 manufacturers.
Entrepreneur Jim Liaw has leveraged his experience and passion for motorsports into a successful career that has introduced and launched some of the hottest youth culture programs in America.
Liaw has been able to cultivate relationships in Asia. This in turn enabled him and his partner to be the first people to be able to take an unknown motorsport called drifting out of Japan and introduce the extreme motor sport to the World. This led to the creation of Formula Drift, which has over the last 14 years become the top drifting series in the world and the global benchmark for professional drifting. Formula Drift also leads the motor sport world in adapting to new technologies, especially when it comes to marketing & digital media resulting in gaining a foothold with Millennials.
Like many young boys, Liaw was a car enthusiast well before he was able to drive. After graduating from UCLA, Liaw caught the upsurge of the import car racing and aftermarket scene and turned it into a career. He has worked with major enthusiast publisher McMullen Argus (now The Enthusiast Network) on Sport Compact Car, one of the first import/tuner publications in the U.S. Liaw then transitioned his knowledge of this evolving enthusiast market into action. He played a big part in helping to run the first ever sport compact drag racing championships with the Import Drag Racing Circuit. In addition, he continued to consult with Vision Entertainment/Hot Import Nights to help develop more motorsport content.
In 2003, Liaw co-founded Formula Drift, based in Long Beach, California, to become the premier drifting championship in the world. The influence and exposure created from this new motor sport called Drifting has brought him and Formula Drift recognition domestically and internationally. Now entering its 14th season, Formula Drift has established itself as the global leader in the sport of Drifting.
Since more than 17 years I have been working in the automotive racing industry (Pankl Racing, Cosworth Racing, AVL RACING, …).
I studied mechanical engineering yet incorporated commercial responsibility, management and communication early in my career.
I am Austrian, live in Graz and speak English, German/Austrian (mother language) and Italian.
During the years, I have worked with development / race personnel, track / lab people and top management of the majority of the premier motorsport teams and global OEMs – from USA to Japan, from Formula One to IndyCar, from FIA to NASCAR.
Currently I am trying to make sure that the new generation of mobility players will find a good reason to invest in the motor racing industry in the future.
I was a professional driver for many years before I started OlsbergsMSE as a professional Rallycross / team/ developing company 2010.
I did a trip to Usa 2009 for Pikes Peak and X Games for Ford Motor Company and the new global Ford Fiesta and during that visit in Usa I understand the potential of Rallycross for the world.
I have then over the last years helped in different ways to build Rallycross as a global sport in motorsport and on this way , adventure I have had the pleasure to work with many different people like Ken Block , Travis Pastrana , Brian Deegan, Tanner Foust , Scoot Speed on the American side and Marcus Grönholm with many others on the European side .
On the Usa side we started Rallycross in X games for a few years and OlsbergsMSE have 19 medals in that series .
OlsbergsMSE also won the first World Rallycross Championship 2014 as the first ever team wich I am proud over.
We have also developed the Supercar Lites category that is the step in car and young developing car / class before Supercar for GRC Usa , WRX and Rally X Nordic plus we have started an Ice series for this one make cars in the Nordic that I believe a lot in .
Olsbergs MSE also develop and build cars for other manufacturers and have had relationships with Ford , Dodge and today Honda were we are Honda´s factory team in GRC Usa today.
I have one thing on my agenda every day , build Rallycross Globally as one sport and one car
Tom is a retired racing driver, turned professional broadcaster. Best known for his work on Eurosport and BT Sport, Tom has also appeared on Sky Sports and ITV Sport.
Most recently Tom's voice is familiar to motorsport fans in Britain and throughout the world, as the Lead Commentator on Eurosport's LIVE coverage of World Superbikes and Le Mans 24. Tom also commentates on IndyCar and the FIA WEC.
Tom is also the Sporting Director at Crown Motorsport. Guiding racing drivers through their personal development and careers.
A marketing professional with a proven track record for motorsport sponsorship sales, Jim Wright is a sports fan with talent for creating mutually beneficial opportunities and making partnerships happen using strategic vision techniques.
Wright initially made his name with Eddie Jordan’s eponymous racing organisation before establishing himself internationally representing Reynard’s commercial interests in Japan. Wright came to the attention of Frank Williams who recruited him in 1994 as Head of Sponsorship Acquisitions. Wright moved up to the Commercial & Marketing Director role for the Williams F1 team and he held a management board position for 11 years.
Post Williams, Wright worked in senior commercial roles for Gerhard Berger’s Toro Rosso F1 team and then the Virgin F1 start-up before moving in to Formula E at the series’ inception in 2014, working initially for the Venturi team before accepting an invitation to become Chief Commercial Officer for the Mahindra Racing Formula E team in January 2017.Jim Wright is married to Anna and has four children, he resides in Marlow Buckinghamshire and is an avid football fan and supporter of Watford FC. He is also an active member of the British Racing Drivers Club.
One of India’s only two Formula 1 drivers and the only Indian to have raced at Le Mans. A race winner in GP2 and also raced in WEC, Formula E, Blancpain GT.
F1 TV analyst currently for Channel 4 but previously worked with other major broadcasters - BBC 5 Live, Fox Sports Asia, BeIN, Sky Sports UK. Columnist for Autosport, Motorsport, Sportstar and Overdrive Magazines. Work with the Williams F1 team on developing the Williams Heritage brand and business and also an advisor to race circuit design projects.
Additionally, we run a company called Motorsport Management in India. We managed the negotiations between the promoters and FOM plus ran the operations of the Indian Grand Prix for all 3 years. We also held the terrestrial TV rights for Formula 1 in India for a period of time and currently work with major manufacturers on events in India including Tata, Nissan, Mercedes and Porsche
20 years experience in WRC, Andrew Wheatley has been at M-Sport, the team behind the Ford World Rally Team for 18 of them, seeing the team grow from a small dedicated group of technicians to the company that competes in WRC / European Rally Championship, World Rally Cross with Ken Block and the Hoonigan Team and Global GT3 Racing with Bentley. As Business Development Manager, Andrew is at the heart of this expansion in the business.
Dunlop is the most successful tyre brand in the history of the Le Mans 24h, Nurburgring 24h and Isle of Man TT.
Dunlop has been associated with top level endurance racing since the dawn of the sport and also has long partnerships with championships such as V8 Supercars, British Touring Car Championship and Moto2/3.
The Dunlop brand is part of the Goodyear group. James Bailey is responsible for many of Goodyear Dunlop’s motorsport partnerships. With 25 years consumer PR and marketing experience and 10 years in motorsport management, James has a deep understanding of the needs of racing promoters, competitors, media and fans.
After almost a decade as race mechanic & member of the pitstop crew with McLaren Racing, Marc’s now forged a successful career as a television presenter and pundit across a number of networks. Highly respected and regarded as an expert analyst on Formula One & Formula E for Sky Sports and ITV respectively.
32 years of racing, from first race at Rowrah karting track in 1981 through to Bahrain final race in 2013.
3 time Le Mans 24 Hours Winner, 2013 FIA Word Endurance Champion, 4 time Sebring 12 Hour Winner, 4 time Petit Le Mans Winner, 3 time American Le Mans Series Champion, 2 time Segrave Award Winner.
President - Scottish Motor Racing Club
Patron – Headway Charity - Dumfries & Galloway
Racing is my love and my life
Michael Carcamo, is currently Global Motorsport Director of Nissan Motor Co., Ltd. as well as Program Director at NISMO. Carcamo has been with Nissan for 13 years. Before joining the global motorsport team, he held the position of Director of Vehicle Program Management and assistant Chief Vehicle Engineer in North America.
Prior to Nissan, he was a trackside engineer for Ilmor Engineering in Indy Car and CART having worked with Forsythe, PacWest and Mo Nunn Racing.
Michael holds a bachelor’s degree in mechanical engineering from Tufts University, Medford, Massachusetts. He is a certified Project Management Professional as well as a graduate of V-up (Nissan six-sigma) program. Michael as also completed executive programs at Vanderbilt University as well as IPADE graduate school in Mexico City.
The Grange Tower Bridge is a 5-Star hotel, situated close to the Tower of London and Tower Bridge in London’s historic core. Popular local attractions include the Tower of London, Borough Market, St. Katherine’s Docks and the HMS Belfast.
The Black Book have a special rate with our venue hotel for anyone looking to stay during their attendance at the Black Book Motorsport Forum. To book your room or get directions to the venue, please follow the links below:
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