Black Book Motorsport Forum

Tuesday 22nd August 2017

Grange Tower Bridge Hotel

Welcome to the Black Book Motorsport Forum

The fourth edition of the Black Book Motorsport Forum will bring together teams, promoters, manufacturers, sponsors and stakeholders invested within global motorsports. There will be focus on key topics facing the industry through a blend of panels and interviews, in-depth seminars and case studies on the latest trends changing the sport today.


Delegates at the Black Book Motorsport Forum increase their knowledge on how best to promote a motorsport series, gain exclusive insight from motorsport team representatives and discover opportunities for agencies, race organisers, circuits, suppliers, broadcasters, teams, sponsors and governing bodies to maximise returns from the fastest sport on earth.


This event is supported by parent company SportsPro, an industry leader covering the business of global mainstream sport, reaching over 2 million people annually. SportsPro have a track record of successful sports business events that includes SportsPro Live, SportsPro’s The Brand Conference and SP Talks



Engage with senior level executives from teams, brands, and promoters across the entire motorsport industry


Influential speakers

Insider knowledge and know-how from leading international experts.


Valuable Hours

Establish valued connections with over 6 hours of structured, strategic networking opportunities

Provisional Programme

Programme for the 2017 Black Book Motorsport Forum


  Registration & breakfast
  Welcome to the Black Book Motorsport Forum

Keynote / one-on-one Formula One sponsor interview

  • A detailed case study taking a deep-dive look into how one sponsor plans its activations, what it puts into motorsport and what it gets in return

Teams panel – the state of play for teams across motorsport.

  • Balancing the books – how are teams paying the bills?
  • Could closer relationships between teams help development?
  • Reaching out – in an era of star names, how can teams connect with fans?

Morning break


The long haul – The future of the World Endurance Championship

  • Presenting long-form content in a short-form world
  • WEC as a platform for manufacturers, taking cars from the racetrack to the road
  • Preserving the heritage of the sport while seeking new frontiers

Sponsors panel – The evolving value of commercial partnerships in motorsport

  • Brands making a connection to motorsport
  • High-end vs mass-market sponsorships
  • How to tailor an activation strategy to a series

Constructing the future for motorsport – what do manufacturers want?

  • Identifying the right series for a marque
  • How do the rules affect R&D?
  • Glory vs sales: Is winning or showcasing more important, and what are the benefits of a winning culture?



Digital Focus: driving engagement through social and OTT platforms

  • Digital sponsorship activation: how can a partner find value through new media channels?
  • Effective fan engagement: how do you create meaningful relationships and measure interaction?
  • What are the opportunities in motorsport to do what’s never been done before in digital?

Challenger panel – developing and niche motorsports discuss their efforts to reach a wider audience. 

  • What are the commercial opportunities in the sector for a new rights holder?
  • Disruptive, innovative or complementary? Where do challenger series fit into the motorsport landscape?
  • Providing a showcase for emerging technologies.

Integration and innovation – How technology drives motorsport and motorsport drives technology

  • Fostering an environment for innovation
  • The implications and uses for purpose-built technology outside motorsport
  • How can the sport create a meaningful showcase for technology?

Afternoon break


Off the track: what motorsport can learn from the wider sporting world. Figures from outside the industry offer their perspectives, focusing on:

  • Fan relationships
  • Broadcast and distribution models
  • Securing sponsors

Formula E: Motorsport’s new frontier?

  • What are the commercial opportunities presented by a high-profile new player in the motorsports market?
  • With numerous city-centre locations, how can Formula E develop its unique hosting strategy?
  • Making the most of the series’ environmental focus

Changing direction : The new era of Formula One under Liberty Media. What progress has been made so far, and where next for the sport?

  • A new commercial model
  • Taking Formula One online – how will Liberty’s digital strategy play out?
  • What developments will take place on-track to make the racing more competitive and bring casual fans back to the sport?
  Finish & networking drinks

Confirmed Speakers

  • Frank Arthofer

    Frank Arthofer

    Head of Digital and New Business

    Formula 1

    Remi Sinai

    Remi Sinai

    Global Strategic Motorsport Partnerships Manager

    Shell Brands International

    Jose Villanueva

    Jose Villanueva

    Sponsorship Manager

    Estrella Galicia

    Rob Bloom

    Rob Bloom

    Group Head of Digital & Social Media


    Gerard Quinn

    Gerard Quinn

    Senior Manager, Ford Performance

    Ford Motor Company

    James Bailey

    James Bailey

    Director, Motorsport, PR and Communications EMEA

    Goodyear Dunlop

  • Andrew Wheatley

    Andrew Wheatley

    Business Development Manager

    M-Sport Ltd

    Michael Carcamo

    Michael Carcamo

    Global Motorsport Director


    Lucio Cecchinello

    Lucio Cecchinello


    LCR Honda

    Jim Wright

    Jim Wright

    Chief Commercial Officer

    Mahindra Racing

    Patrick Perkins

    Patrick Perkins

    Vice President of Marketing

    Hendrick Motorsports

    Allan McNish

    Allan McNish

    Director – Coordination of Motorsport Activities - Audi Group

    Audi Sport


MGI Consultancy Ltd.


Shell Brands International


Motorsport Industry Association


Toyota Motorsport GmbH


Chip Ganassi




Whisper Films


Audi Sport




DS Virgin Racing


Goodman Media








IWC Schaffhausen


Silverstone Circuits


Bacardi Martini


Marchi Mobile GmbH




Formula E


BMW Group - Motorsport


24h Lemans




Manor F1 Team




World Rally Cross


Tata Communications










Mclaren Group


Sahara Force India


Interested in* :


Please read the Terms & Conditions carefully


AVL Racing
M-Sport Ltd
Formula Drift
0-sixty Media
Mount Veeder Magic Vineyards
Holovis International Ltd
Olsbergs MSE
The Clear Idea
Estrella Galicia

Drinks Partner

Event Supporters

The Grange Hotel

Press Association

Global Sports Jobs

Radical Simulation

Simulator Racing

Motorsport Industry Association


The Grange Tower Bridge is a 5-Star hotel, situated close to the Tower of London and Tower Bridge in London’s historic core. Popular local attractions include the Tower of London, Borough Market, St. Katherine’s Docks and the HMS Belfast.

The Black Book have a special rate with our venue hotel for anyone looking to stay during their attendance at the Black Book Motorsport Forum. To book your room or get directions to the venue, please follow the links below:

By Car

By Tube

By Bus

By Air

About SportsPro

SportsPro is the leading sports business media company in print, digital and events.

Focused on the commercial, political, and operational aspects of sport worldwide, the monthly magazine is complemented by multiple sector-specific publications, a comprehensive sports industry website, news app, and a portfolio of business events. SportsPro has become a vital source of information and insight for current and potential sponsors and investors, rights-holders, broadcasters, teams, leagues and agencies.

Accessed by over 200,000 executives monthly, SportsPro is an essential tool for executives and investors across every sport and on every continent. For more information, visit the website.

Enter your email address below to receive the latest news and announcements from SportsPro, as well as a comprehensive guide to the last 24 hours in the industry via the Daily Deal e-bulletin. 

About Black Book

The Black Book is in its twelfth year of publication in 2017 and is firmly established as the business community's companion to global motorsport.

The Black Book will maintain its comprehensive analysis of Formula One whilst exploring the commercial dynamic of key series including World Endurance Championship, World Rally Championship, MotoGP, NASCAR, Indycar and Formula-e. The Black Book continues to be indispensible for all those involved in the wider industry.

2017 Event Updates

Contact Black Book