The fourth edition of the Black Book Motorsport Forum will bring together teams, promoters, manufacturers, sponsors and stakeholders invested within global motorsports. There will be focus on key topics facing the industry through a blend of panels and interviews, in-depth seminars and case studies on the latest trends changing the sport today.
Delegates at the Black Book Motorsport Forum increase their knowledge on how best to promote a motorsport series, gain exclusive insight from motorsport team representatives and discover opportunities for agencies, race organisers, circuits, suppliers, broadcasters, teams, sponsors and governing bodies to maximise returns from the fastest sport on earth.
This event is supported by parent company SportsPro, an industry leader covering the business of global mainstream sport, reaching over 2 million people annually. SportsPro have a track record of successful sports business events that includes SportsPro Live, SportsPro’s The Brand Conference and SP Talks.
Engage with senior figures involved within global motorsport with over 58% of attendees director level or above.
Insider knowledge and know-how from leading international experts.
Establish valued connections with over 6 hours of structured, strategic networking opportunities
Senior Global Sponsorship Manager
Strategic Partnership Manager - Ferrari at Shell
Shell Brands International
Global F1 Sponsorship Manager
Director of Business Development
Head of Partnerships & CSR
Senior Teamhead Motorsport
Director – Coordination of Motorsport Activities - Audi Group
Global Motorsport Director
Manager Marketing & Communications
Toyota Motorsport GmbH
DS Virgin Racing
Motorsport Industry Association
Former F1 Mechanic & TV presenter/pundit
MGI Consultancy Ltd.
Ben’s motor sport career spans almost 20 years and a wide variety of roles, from Formula One to grassroots club development. A former F1 press officer for both Tyrrell and Honda, Ben was International Sponsorship Manager for Orange, before joining the Motor Sports Association – the UK governing body for motor sport – as Director of Development and Communications. In 2014 he was appointed Managing Director of IMS, the MSA’s commercial subsidiary, bringing with it responsibility for Wales Rally GB, the UK’s round of the FIA World Rally Championship. In 2015 he also took on the British Rally Championship and relaunched the series to great acclaim earlier this year.
Hatfits was founded in 2013 by Sadie Wigglesworth, a seasoned sports marketing professional, with nineteen years of international experience in all the commercial aspects of motorsports partnerships, from negotiating and contracting partnership deals, to merchandise & licensing, public relations, event & account management and everything in between. Starting her career in the arena of historic motorsport, complemented by a long tenure at Aston Martin Racing as Commercial Manager, in her most recent role as Head of Commercial for Sahara Force India Formula One Team, Sadie headed up all commercial aspects of the team. These included overseeing the partnership strategy, management of the press office, valuation of the team’s sponsorship assets, preparing sponsorship proposals, managing the sales team, negotiating the finer details of contractual agreements and overseeing the continued management of the contracted partners through a team of dedicated account managers.
During her career to date, Sadie has personally led and secured partnerships with companies including Hackett, TW Steel Watches, InterContinental Hotels & Resorts, Gulf Oil, Jaeger-LeCoultre, PTC Software, CNBC, Champagne Taittinger and Aspall Cyder amongst many others.
Hatfits works over a wide range of disciplines, from both the brand and rights holders’ perspectives, in the field of sports and arts partnerships, media communications and events.
Hatfits has already delivered significant partnerships to the Formula One paddock, as well as other properties such as Aberdeen Asset Management Cowes Week, The British Racing Drivers’ Club, The Concours of Elegance and various rights holders within the arts space. Sadie prides herself on her specialist knowledge of brand licensing partnerships and their associated contractual intricacies and has, through Hatfits worked on several major confidential sponsorship strategy pieces for a variety of rights holders and brands.
Finola McDonnell joined CNBC International as Vice-President of Communications & Marketing in April 2014. She leads a team responsible for all PR and marketing activities across EMEA and APAC, including media relations, consumer and client marketing. She also sits on the International Marketing Council at NBCUniversal of which CNBC is a division. Before joining CNBC, Finola was Director of Communications at Business Europe, the largest business lobby group in Brussels, where she led all campaign work directed at the EU institutions. Business Europe represents both multinationals and SMEs from 34 countries including all EU member States. The early part of her 15 year career was also spent in the campaign arena as a political and communications strategist both in her native Ireland and in Europe. She was Head of Public Affairs with the Irish Business & Employers’ Confederation, IBEC, for several years, having started her professional life in the NGO sector campaigning on adult literacy and sustainability issues.
Steve Deeks is a 'Live' Show Presenter, Race Driver, Superlicense Race Instructor, Automotive Trainer, Keynote Speaker, Broadcaster, Voice Artist, Event Coordinator and pilot.
Steve authors and presents his own cutting edge communication and media skills training workshop, 'Present to Win', coaching everybody through CEO's to Championship athletes in the art and technicalities of public speaking, media and delivering impactful presentations.
He is currently racing an HSCC Porche 911 for Body Wekes Racing and, in 2016, has been presenting shows for Ford Motor Company, Yamaha Motor Europe, Nissan Europe, plus Automechanika at the NEC.
2015 highlights included presenting the LeMans 24 hrs, the British Grand Prix, the Goodwood Festival of Speed.
Steve's other passion is aviation; he is a qualified helicopter and fixed-wing pilot holding multiple ratings including a night rating.
Steve's relationship with Formula One harks back to 1990 when he raced at the British Grand Prix Formula Three support race.
Malcolm Wilson OBE has more than 40 years of experience at motorsport's highest level - much of it with Ford and rallying. As a driver he won two British national titles in the late 1970s and achieved a long-held ambition by winning the British international crown in 1994 - all at the wheel of the Ford Escort. He drove for three factory teams in the World Rally Championship and spent several years as Ford's chief test driver.
Under his guidance, M-Sport has become one of the world's leading motorsport businesses with a string of international titles and wins to its credit - including two FIA World Rally Championship Manufacturer's titles.
As director of M-Sport at its magnificent Dovenby Hall headquarters in the heart of the English Lake District, Wilson has responsibility for Ford's WRC activities as well as the Blue Oval's assault on the FIA Worldrallycross Championship and Bentley Motorsport's GT3 Programme.
Mike Gascoyne, is one of the most renowned technicians in Formula One and has carved out an illustrious career at the pinnacle of international Motorsport for over two decades. Having studied for a Ph.D. in fluid dynamics at Cambridge University throughout the 1980s, Mike’s passion for Motorsport took him into the world of Formula One for the first time in 1989 when he joined the McLaren team. Since 1989 Mike has continued working at varying teams such as Sauber, Tyrrell, Jordan, Renault, Toyota and Force India. He founded the Caterham F1 Team and became later CTO of the Caterham Group.
Mike has extensive experience in Motorsport and sports car engineering as well as international top-level management. His other passion is offshore sailing and Mike aims to bring F1 standards of technology and logistics to off-shore racing, to encourage green, sustainable and reusable energy technologies in the marine, automotive and aerospace sectors and to utilize his extensive experience in R&D, engineering, competitive sailing and sports marketing. He has competed in international offshore sailing events such as the Transat Jacques Vabres 2013, The Rolex Fastnet Race 2015, the RORC Transatlantic race and in 2012 completed a solo transatlantic trip on a Class 40 racing yacht. He has previously raced old F1 cars and organized and lead expeditions in the Himalayas during student years. He is a avid Cricket and Sports fan.
Mike founded MGI in 2003 and he has actively and successfully run the company in unison with his other high level jobs.
Annie is Strategic Partnership Manager at Shell, responsible for Shell’s most exciting and longest-standing partnership – with Scuderia Ferrari. She manages and advises on all leveraging of the partnership in comms, PR, digital, events, hospitality and promotions and implements programmes across 60 Shell markets.
She is responsible for partnership strategy and had a proud moment in late 2015 when Shell announced a 5 year extension of the Ferrari partnership until 2020!
Annie is a brand marketing and communications professional with a career in sports marketing spanning 18 years across rights holder, broadcaster and brand roles. She began her career at paneuropean broadcaster Eurosport, in HQ in France and then with British Eurosport in the UK. She then moved to UEFA guiding TOP partners such as McDonald’s and Carlsberg on leveraging EURO 2004 & EURO 2008. She was seconded to FIFA for the FIFA World Cup 2006. A stint with the Formula One Group followed and this then led to her current role at Shell in 2012.
Tim is responsible for Heineken’s main sports properties – in particular the UEFA Champions League, Rugby World Cup and recently acquired sponsorship of Formula 1. As well as leading the sponsor strategy, Tim is responsible for managing the ATL, BTL, Digital, PR & Promotions of the sponsorship across the 100+ activating markets. In addition, Tim is responsible for the delivery of all the sponsorship rights and is the primary contact for Heineken’s contracting partners at UEFA, World Rugby and Formula One Management.
Prior to working for Heineken, Tim was the Sponsorship Manager for Coca-Cola Great Britain working on the company’s global assets such as FIFA World Cup & Olympic Games as well as managing their domestic sponsorships with the Football League and RFU. Tim started his career with Synergy Sponsorship where he worked on the Coca-Cola account.
After almost a decade as race mechanic & member of the pitstop crew with McLaren Racing, Marc’s now forged a successful career as a television presenter and pundit across a number of networks. Highly respected and regarded as an expert analyst on Formula One & Formula E for Sky Sports and ITV respectively.
Giles Ritchie, currently Global F1 Sponsorship Manager for the Bacardi brand Martini and their title sponsorship of the Williams Martini Racing F1 Team.
Giles has diverse marketing experience having previously worked for brands like Nokia and Red Bull, global agency groups and sports rights’ holders.
Prior to joining Bacardi Giles lived and worked in Baku, Azerbaijan as part of the Organising Committee for the First European Games which took place in the summer of 2015.
Louise Goodman is a TV Presenter and Media Trainer with over 25 years of motorsport experience. She began her career in PR, managing media relations for the Leyton House and Jordan Formula One teams, before becoming the first female face of Formula One in the UK when she joined British broadcaster ITV’s Grand Prix presentation team.
Louise spent 12 years working on the multi-award winning programmes – during which time she also became the first woman ever to take part in an F1 pit-stop, at the 2006 British Grand Prix. She is currently co-presenting ITV’s coverage of the British Touring Car Championship alongside other freelance presentation and event hosting work.
In 2008 she started up her own company, Goodman Media, which provides bespoke Media & Presentation Skills training for business and sports professionals.
Chris Aylett became Chief Executive of the Motorsport Industry Association (MIA) in 1998 which is now the world’s leading business organisation serving the high performance engineering and motorsport industry. Worldwide corporate membership of 350 includes Formula One, World Rally and USA teams, major promoters and manufacturers, circuit operators, and specialist service providers, which collectively transact over $6 billion of international business.
In 2000, Chris led an MIA review which uncovered the exceptional business opportunities of ‘Energy Efficient Motorsport (EEMS)’ in a low-carbon future. This original cross-sector initiative has delivered new business with a wide range of industries – automotive, defence, marine and healthcare – needing the unique capabilities of R&D-based motorsport suppliers to rapidly resolve disparate engineering problems.
Chris, a former Roosevelt Scholar, was a successful sportscar driver, team owner and race series promoter, whilst creating his multi-million pound international sporting goods distribution group.
His extensive international business experience, gained from leading his business group and many international trade associations, created a worldwide network of key government and industry contacts.He is a Fellow of the Motor Industry and the Institute of Directors, and co-author of “Motorsport Going Global: the challenges facing the world’s motorsport industry” published by Palgrave MacMillan.
Sunil is Managing Director and co-founder of Whisper Films, a production company specialising in Sports television and branded content. Before setting up Whisper Sunil was a producer for BBC Sport, Sky and ITV.
As a BAFTA and RTS award winning producer, Sunil has worked on the biggest sporting events including The Olympic Games, FIFA World Cup, Wimbledon and The Open.
Whisper Films currently produce Formula 1 for Channel 4 and NFL for the BBC.
32 years of racing, from first race at Rowrah karting track in 1981 through to Bahrain final race in 2013.
3 time Le Mans 24 Hours Winner, 2013 FIA Word Endurance Champion, 4 time Sebring 12 Hour Winner, 4 time Petit Le Mans Winner, 3 time American Le Mans Series Champion, 2 time Segrave Award Winner.
President - Scottish Motor Racing Club
Patron – Headway Charity - Dumfries & Galloway
Racing is my love and my life
Married to Nina with son Tyler
Studied Economics at Friedrich-Alexander University Erlangen/Nürnberg
Started at PUMA in 2001
Helped create the Motorsport category by signing Ferrari, BMW Williams, Renault F1 Red Bull Racing, etc since 2005
Manages the relationships with teams in Formula1, NASCAR, Indycar, DTM, WRC, etc
Stewart is responsible for identifying and growing the company’s relationships with the worldwide professional sports community both at a direct level with international federations, leagues and leading teams and in support of Microsoft’s local offices and their engagement with the sports industry in their markets.
He joined Microsoft after a long career in sports and entertainment marketing. Starting with IMG in the early 1990’s, he has run his own consulting business, executive produced music and light entertainment programmes and created two advertiser funded TV series. After a short period as a Senior Vice President of Octagon he moved to the media agency side of Inter-Public Group to create and set up the acclaimed sports research business unit FUTURES SPORT+ENTERTAINMENT. Since 2012 he has been involved in Sports Tech and the way the sports industry has moved to embrace digital marketing and fan engagement.
He is a passionate advocate on how and why the sports industry should go through a paradigm shift to build new digital communication platforms and engage and transact with respective fan bases both locally and globally, allowing sport to become relevant to the 21st Century user and to open new and as yet untapped revenue opportunities.
Alex started his career as a pilot in the RAF, followed by executive jets before joining Virgin Atlantic. During this time Alex also started and directed companies involved in property, recruitment, engineering and marketing.
Whilst with Virgin, Alex has formed a close working relationship with Sir Richard Branson, initially flying the support jet for Sir Richard’s balloon attempts. Alex worked within the Virgin Group’s Brand Team and in 2007 was promoted to Director of Special Projects for the Virgin Group where he is responsible for sponsorships and projects such as Galactic, Oceanic and Virgin Racing. Alex directed the Group’s sponsorships including the London Marathon, London Triathlon, and Brawn GP F1.
In 2004, Alex promoted the idea of Virgin Galactic to Richard Branson and the company was launched with Alex becoming the Chief Operating Officer and Chairman of the US Commercial Spaceflight industry from '05 to '07. Alex still aims to pilot the Virgin commercial spacecraft when it enters service.
In 2010 Alex formed the Virgin Racing Formula One team as one of the three new entrants to the series that year. The team succeeding in building the first fully computer generated Formula 1 car.
Alex formed the Virgin Racing Formula E team in 2013 as Virgin’s latest pioneering technology project, entering the world's first global electric vehicle championship. Alex is an advocate for electric vehicles and believes the future of the automotive industry is not only electric but connected and autonomous.
A former sport and motorsport journalist with the Press Association, Alastair joined Toyota Motorsport GmbH (TMG) in 2006 to work within the company’s Formula 1 programme. Since then, he has been responsible for the launch of Toyota’s FIA World Endurance Championship team whilst managing all PR and marketing activities from the team’s base in Cologne, Germany. Additionally, since 2009 he has been charged with creating visibility and identity for TMG’s engineering services and customer motorsport projects.
Steve “Jake” Lauletta was named president of Chip Ganassi Racing Teams in 2007 after a long career in the sports and entertainment industries. Lauletta oversees all aspects of the Chip Ganassi Racing’s business and marketing operations with entries in the Indycar, IMSA, NASCAR, Global Rallycross, and World Endurance Championship series with facilities located in Concord North Carolina and Indianapolis Indiana. He is responsible for the creation and implementation of the company’s overall strategic direction as it relates to sponsorship acquisition and retention, organizational branding and communications, and league partnerships.
Formerly the president of Radiate Sports, the sports marketing division of Omnicom’s The Radiate Group, a global network of independently branded, best-in-class marketing service agencies. Lauletta was responsible for creating Radiate Sports’ strategy, including leading new sports business development and enhancing The Radiate Group’s current clients’ sports marketing initiatives in North America, Europe, South America, and Asia.
A graduate of the University of Notre Dame, Lauletta is a two-time winner of the Sports Business Journal’s 40 Under 40 class and was also named to the Milwaukee Business Journal’s 40 Under 40 list. Lauletta is frequently called upon by journalists for analysis and context concerning sports marketing issues.
Michael Carcamo, is currently Global Motorsport Director of Nissan Motor Co., Ltd. as well as Program Director at NISMO. Carcamo has been with Nissan for 13 years. Before joining the global motorsport team, he held the position of Director of Vehicle Program Management and assistant Chief Vehicle Engineer in North America.
Prior to Nissan, he was a trackside engineer for Ilmor Engineering in Indy Car and CART having worked with Forsythe, PacWest and Mo Nunn Racing.
Michael holds a bachelor’s degree in mechanical engineering from Tufts University, Medford, Massachusetts. He is a certified Project Management Professional as well as a graduate of V-up (Nissan six-sigma) program. Michael as also completed executive programs at Vanderbilt University as well as IPADE graduate school in Mexico City.
Started his career with PR role for Rothmans in F1 with the Williams Team (1994-99) then joined British American Tobacco in London as Global PR Manager for Lucky Strike in F1 (2000-06). Created a PR and communication agency based in Paris and London in 2006. Joined IWC as Global Head of Partnerships in 2011 and manages CSR for the brand since 2016.
Oliver Ciesla has 19 years’ experience in sports rights marketing in various different functions. He worked at international agencies UFA Sports and SPORTFIVE, and his roles included marketing UEFA Euro 2008, launching branch offices in Israel and Italy and marketing Italian Serie A soccer team U.C. Sampdoria.
More recently he was managing director of the German-based Sportsman Media Group and since 2010 has been managing director of the WRC Promoter, the commercial rights holder to the FIA World Rally Championship
Mehul Kapadia is the MD, F1 Business at Tata Communications, part of the $108.8 billion Tata Group. He heads up the F1® business for Tata Communications with end to end responsibility for the innovation, sales and marketing, for the F1 Ecosystem, which constitutes Formula One Management, racing teams and global broadcasters. Mehul also manages Product Marketing for Tata Communications in which he is responsible for delivering value propositions and thought leadership across the range of products and services of the company.
Prior to his current role, Mehul held various positions within Tata Communications including Head of Marketing and Strategy for the Small and Medium Enterprise Business in India, and Head of Sales and Marketing for the Retail Business Unit, which he helped set up. Whilst working for the Retail Business Unit, Mehul played a key role in the acquisition and integration of various businesses for Tata Communications.
Mehul has also served on the Board of Directors for the Wireless Broadband Alliance (WBA).
Mehul graduated as an engineer specialising in Electronics and Telecommunications, before completing a MBA in Marketing.
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